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DEMAND GEN AND MARTECH

July 17, 2019 | (3:00pm)
USA (United States of America)
Demand generation is creating an interest in your product or service. Without driving a demand for a product, a company will not be able to sell it to customers. To do this you have to spread brand awareness for you company through targeted marketing campaigns. Martech is the blending of marketing and technology. Virtually anyone involved with digital marketing is dealing with martech, since digital by its very nature is technologically-based.