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DO YOU REALLY NEED ACCOUNT-BASED MARKETING?

July 18, 2019 | (09:00 – 12:00)
USA (United States of America)
Account Based Marketing is not a new phenomenon; it has been around for a long time now and most B2B marketers have at least a basic grasp of the concept. Everyone has heard the impressive statistics, including the often cited, 97% of marketers had higher ROI than other marketing activities*. All of us within the marketing world understand that our job is getting harder - being heard by the right people at the right time is an ever-increasing challenge in an age of email overload, social media cynicism and progressively sophisticated leads and prospects who know when they are being targeted..