January 26, 2017 | (10:00 A.M)
USA (United States of America)
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. They include: • Dynamic Segmentation Modeling for a Communications Service Provider – When facing the pressures of declining ARPU and costly customer churn, learn how one provider increased the acceptance of marketing promotions and saw improvements in churn. • Enterprise Cognitive Business Intelligence Portal at a Media Service Provider – See how one organization enabled its business users to quickly gather relevant, actionable insights about their customers via a natural language interface, accelerating their time to value.