January 17, 2017 | (1 p.m.)
USA (United States of America)
Selling professionals have been focused on entering new accounts and farming existing ones for decades. Businesses from nonprofit to high tech, business to business and business to consumer, now have to engage prospects across an increasingly fragmented and noisy communications landscape. Prospects’ time and tolerance for solution education is declining. Establishing account focus is essential for any business that has attempted digital lead acquisition and engagement.REGISTER Join us to learn how account-based marketing (ABM) can fuel your business for long-term growth. During this webcast, you will learn:When to consider an ABM strategy Account selection starting with data Programming ABM campaigns across Microsoft Dynamics 365, marketing automation and channel-specific tools Paid search through inside sales ABM playbook Presenter Sy Nayman – Sy is a manager in our technology and management consulting practice with over 19 years of experience in technology sectors, taking security, online consumer health software and SaaS products to market. He utilizes his marketing, technical and business knowledge to help businesses achieve predictable revenue marketing. Among his many accomplishments, Sy was part of the management team that took an e-health company to its public offering and has counselled Fortune 500 companies as well as multiple nonprofit organizations through their generation web marketing efforts.