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whitepaper
JUMPSTART YOUR ACCOUNT-BASED MARKETING
Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key group of specific accounts with orchestrated campaigns personalized to those accounts. ABM targets high-yield accounts that are often considered a better fit for your products or solutions. These accounts are likely to generate more revenue, and often have other strategic significance, like helping to penetrate new territories or influence a market. DOWNLOAD