Measuring ABM

whitePaper | December 10, 2019

The “wealth effect” the idea that consumer and business spending goes up with increases in stock prices, could taper with a downturn in the stock market. With the upcoming political year, it is highly likely that investors will cash out of some of their returns in early 2020, which could result in slower consumer and business spending in the early part of the year. Both B2B and B2C buyers might focus on “must haves” and delay the purchase of “nice to haves” until mid-year.

whitePaper | February 1, 2023

Account-based marketing (ABM) is built upon the premise that not all accounts are created equal, meaning that some accounts should be prioritized and targeted based on their revenue-generating potential. In fact, a Forrester 2022 Total Economic Impact™ Study found that customers adopting ABM and using a platform purpose-built to provide an account-first context for all data and engagement efforts had a return-on-investment of 367 percent in three years and a payback period of less than six months.

whitePaper | September 1, 2022

Marketers spend anywhere from 5% to 20% of annual gross revenue on advertising spend, so what does it take to get the most out of that spend? In this guide, we walk through how to use advertising for the full funnel, from awareness to customer retention. You will learn: How to work smart, not hard: optimize your ads for a full funnel experience using the tools you already have and leveraging ABM in the process Ways to experiment with your ads to find the right mix for your audience A stage-by-stage full funnel blueprint to create ads that resonate with your audience each step of the way, including the goal, approach, and CTAs.

whitePaper | September 1, 2022

This paper focuses on the value of clean data and what it means for business development and the potential for increased profits when clean data is enhanced with intent data and fit. A report from the Royal Mail found that 34% of marketers don’t recognize the impact of poor data on their bottom line. It also estimates that approximately 6% of a company’s annual revenue is lost through the use of poor data.

whitePaper | August 3, 2022

With the end of third-party cookies looming, many are left wondering, “What does this mean for my digital account-based marketing program? Can I even do advertising or ABM without third-party cookies?”

whitePaper | December 9, 2022

Le modèle d’affaires traditionnel du secteur du commerce de gros et de la distribution n’est pas viable. Le temps presse, les distributeurs doivent transformer leur modèle d’affaires. Notre rapport complémentaire de leadership éclairé « Les impératifs de transformation dans le secteur du commerce de gros et de la distribution »