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LeanData Announces Account-Based Lead Management Suite for B2B Target Account Selling

"SUNNYVALE, Calif.--(BUSINESS WIRE)--LeanData, Inc., experts in lead management software, announced today that its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. LeanData’s solution includes proper setup of your CRM system and software suite for managing leads and accounts, which supports account-based marketing and target account selling initiatives. “Account-based marketing” as defined by SiriusDecisions, the leading global B2B research and advisory firm, is the strategic approach marketers use to support a defined universe of accounts, including strategic and named accounts.1 Study shows growing momentum for account-centric strategies A recent study of over 200 B2B marketing and sales professionals revealed that over 90 percent of B2B companies from $10Million to over $1Billion in revenue use account-based marketing & sales as a key method for targeting new businesses and upselling to current customers. "

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LeanData Announces Account-Based Lead Management Suite for B2B Target Account Selling