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Marketo Customers Love Marketo Account-Based Marketing

Customers are excited about the new Marketo Account-Based Marketing application!. Marketo has taken a leadership stance in the industry by offering a single platform across marketing automation and ABM. Now, customers can stay within one single platform, using few systems to get data to more places. Marketo is knitting everything together for their customers so they can continue their ABM journeys.

Spotlight

Product Evaluations, Inc.

Our team is passionate about creating and utilizing the most sophisticated research tools and programs available to enhance the success of our foodservice clients. Founded in 1971 and dedicated to foodservice since 1991, we provide our client partners with meaningful and actionable market insights to set strategies and achieve goals. VolCalc sales forecasting - customized from standard retail models to meet the challenge of the foodservice environment, VolCalc has undergone rigorous validations and refinements over its 22 year history. This is the most comprehensive predictive model used to estimate new product sales at the concept level (VolCalc-I) and the product level (VolCalc-II) for foodservice today. MOSAIC - is our newest market segmentation and cluster analysis which has revolutionized the way our clients go to market with independent foodservice operators. Custom research is the foundation of our business. We partner with you to ensure that every project is meaningful, actiona

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
MORE VIDEOS

Spotlight

Product Evaluations, Inc.

Our team is passionate about creating and utilizing the most sophisticated research tools and programs available to enhance the success of our foodservice clients. Founded in 1971 and dedicated to foodservice since 1991, we provide our client partners with meaningful and actionable market insights to set strategies and achieve goals. VolCalc sales forecasting - customized from standard retail models to meet the challenge of the foodservice environment, VolCalc has undergone rigorous validations and refinements over its 22 year history. This is the most comprehensive predictive model used to estimate new product sales at the concept level (VolCalc-I) and the product level (VolCalc-II) for foodservice today. MOSAIC - is our newest market segmentation and cluster analysis which has revolutionized the way our clients go to market with independent foodservice operators. Custom research is the foundation of our business. We partner with you to ensure that every project is meaningful, actiona

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