Optimize your lead management process with lead scoring and routing

whitePaper | December 10, 2022

Almost a decade ago, McKinsey Global Institute found that data-driven organizations are not only 23 times more likely to acquire customers, but also six times as likely to retain customers, and 19 times more profitable than their competitors. Yet in 2021, NewVantage Partners found that “only 24% of organizations are data-driven.” With the velocity, volume, and variety of data, it is not easy to go from data to insights to action. Organizations struggle with bad data, siloed data, and multiple versions of the truth. No longer is it about having enough data, the focus is on having the right data and knowing what to do with it once you do.

whitePaper | December 23, 2022

Selling or marketing to someone you have limited insights on is like trying to hit a piñata blindfolded. You have a general idea of where it is, but without knowing its exact whereabouts, you’re taking swings in the dark, and more often than not—you’ll miss your target. Gaps in buyer insights—pain points, account needs, and goals—are a huge issue for accountbased marketing (ABM) teams looking to deepen relationships with existing customers and target high-value prospects. Personalization lives at the core of ABM, and yet, personalization at scale toward target accounts (35 percent) and developing targeted content for accounts and personas (30 percent) are in the top five ABM challenges, according to Demand Gen Report.

whitePaper | April 10, 2023

In today's fast-paced, data-driven world, managing critical data is essential for businesses to remain competitive, efficient, and effective. Our AI-powered MDM solution addresses key industry challenges, including the need for customer centricity, hyper-personalization, adherence to regulatory and privacy mandates, and streamlining data explosion. With a 360-degree view of data and advanced analytics capabilities, our solution provides a comprehensive approach to defining and managing an organization's data, serving as a single source of truth for all functions. This unified, accurate, and streamlined data management system delivers better business insights for breakthrough customer experiences.

whitePaper | December 9, 2022

Le modèle d’affaires traditionnel du secteur du commerce de gros et de la distribution n’est pas viable. « L’effet Amazon » et les perturbations récurrentes telles que la COVID-19 et les blocages portuaires comme celui du canal de Suez exposent les distributeurs à de nombreux imprévus qui révèlent les faiblesses des stratégies d

whitePaper | July 1, 2023

As we mentioned, today’s B2B buying committees can be composed of dozens of different roles spread across a business, and they typically have different objectives in mind. The CTO might be trying to determine how well a SaaS solution fits with their current tools and infrastructure, while the CFO may be focusing more on cost management and financial stability. Regardless of how well (or poorly) all of these different roles communicate with each other, they all do one thing when considering a new marketing technology solution: Research.

whitePaper | October 10, 2022

Is your tech company looking to launch new products or services? Are you ready to launch your established product or service to new international markets or verticals? Have you struggled with international sales? Selling to new markets is challenging. You work in tech. You develop your products and services in an agile environment. But beyond that, rapid feedback cycles seem to slow.