Lead Generation: fueling the Revenue Engine

whitePaper | June 27, 2022

Everywhere marketers turn, people are talking about Intent data. After all, 94% of marketers believe that using data to track buyer Intent gives them a competitive advantage. But Intent data is now a term whose meaning, like most buzzwords, has gotten diluted. There’s a false belief that Intent data is a silver bullet, alleged to solve any and all marketing woes. But in reality, many organizations are barely scraping the surface of how Intent data can benefit them and, more importantly, their bottom line.

whitePaper | January 19, 2022

Any seasoned marketer will tell you that a successful content strategy goes far beyond catching prospects’ eyes. Making a splash in today's digital marketplace requires content that fits into every channel, draws audiences in and keeps them engaged, and guides potential customers to find their perfect solution. No other type of content drives successful multi-channel engagement like video. It's captivating, easily digestible, and, more importantly, it gets its point across more quickly and clearly than any other medium. But don't just take our word for it. Over the past decade, the demand for video marketing for enterprises, both big and small, has increased dramatically

whitePaper | March 1, 2023

With Marketing Tools seeing the greatest spiking intent in both NAM (466,740 actively search businesses) and EMEA (46,129), what other topics are Marketing Ops professionals currently interested in? What are their most prominent pain points? Where are they looking to invest in the year ahead? In this report, discover key insights guiding MarTech vendors in their strive to capture demand in a changing market.

whitePaper | January 20, 2023

Technology vendors are facing challenging economic conditions, reduced quarterly income due to longer sales cycles, and larger selection committees due to hesitancy in choosing new technology. The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process. Soon customers will manage 85% of their relationships without talking to a human source.

whitePaper | October 20, 2022

Modern B2B marketers are experiencing a new frontier of demand and revenue generation, with a wealth of data at their fingertips. Paired with everevolving tools and technologies, marketing teams have a nearly 360-degree view of their market and audience. The challenge no longer lies in gathering insights, but in how to use the right data to drive growth effectively. The pressure to prove revenue contribution has never been stronger. As B2B marketers look to scale their go-to-market efforts, decoding audience insights and behavior is more important than ever before.

whitePaper | September 12, 2022

With face-to-face touchpoints being replaced by virtual interactions, learn how to succeed in this new landscape. B2B marketers need to scale up ABM 1.0 principles to generate more revenue from a larger number of target accounts. In this white paper, ABM 2.0: 3 Paths to More Productive Revenue Capture in a Changing Interaction Landscape, we discuss how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need.