INBOUND ISN’T ENOUGH

whitePaper | December 9, 2022

Le modèle d’affaires traditionnel du secteur du commerce de gros et de la distribution n’est pas viable. Le temps presse, les distributeurs doivent transformer leur modèle d’affaires. Notre rapport complémentaire de leadership éclairé « Les impératifs de transformation dans le secteur du commerce de gros et de la distribution »

whitePaper | May 31, 2021

In this eBook we will address the evolution of the B2B purchase journey and discuss the fundamentals of starting a successful ABM program in our “Ready-Set-Go” framework. B2B sales and marketing is constantly evolving and adapting to new advances in technology, and following traditional lead generation in the information age is no longer the most efficient approach to generating pipeline. ABM prioritizes quality over quantity, so sales and marketing can allocate more resources and time on high-fit, high-intent target accounts. When buyers show interest in your product early in the purchase journey, account-based technology can put these signals right at the fingertips of your marketing and sales organizations.

whitePaper | October 4, 2022

Gartner has predicted that by next year (2022), profitability will overtake customer experience (CX) as a top strategic priority. This change is part of a longer-term trend. CFOs want rigorous measurement of marketing activities. Metrics like cost per acquisition are at a premium. These metrics are linear and atomic, much like accounting and financial data. This conundrum has led to a plethora of methods and tools to measure marketing effectiveness, and ultimately to optimize the marketing mix. But now this confusing landscape cries out for a more clear-eyed answer of “what’s really working and what’s not?” when it comes to marketing measurement and optimization. The answers are not simple or easy.

whitePaper | December 21, 2022

The B2B technology world is built on a foundation of trust. A glut of software options and a lack of credible content in a perpetual buying cycle of increasing complexity make building trust with buyers more difficult than ever. G2’s 2022 Software Buyer Behavior Report illustrates the crisis of trust in the market today and the avenues through which sellers can empower a diverse slate of buyers with the information they need.

whitePaper | January 3, 2023

The world is changing faster than ever, and so is the world of advertising. Customer expectations are evolving as rapidly as the digital channels and platforms we use to reach B2B buyers today. New privacy regulations like GDPR and CCPA, have only added to the uncertainty faced by global enterprises that use advertising to reach their target accounts.. In response to these changes, marketers’ top three priorities are now around innovating, engaging customers in real time, and complying with privacy regulations

whitePaper | March 1, 2023

With Marketing Tools seeing the greatest spiking intent in both NAM (466,740 actively search businesses) and EMEA (46,129), what other topics are Marketing Ops professionals currently interested in? What are their most prominent pain points? Where are they looking to invest in the year ahead? In this report, discover key insights guiding MarTech vendors in their strive to capture demand in a changing market.