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. https://blog.kissmetrics.com/account-based-marketing/
blog article
ACCOUNT-BASED MARKETING: PAST, PRESENT, AND FUTURE
If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of Sterling Cooper Draper Pryce were clients of real ad agencies like Ogilvy & Mather, Leo Burnett, and Young & Rubicam. Big “whale” accounts were the lifeblood of those agencies. Today, advertising has given way to marketing, but it’s the same old game. While it’s easier than ever before to attract and close one-off clients, big agencies need big accounts to survive because they’re the only ones able to pay agency rates. Back then, courting and keeping big accounts was a delicate affair. READ MORE