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We’re Inflowing. We’re making marketing matter. We help organisations to get more leads and close more business using inbound and account based marketing.
whitePaper | December 21, 2022
When teams are tasked with growing a more qualified demand pipeline, they look for software that can help. Questions like “Can we afford it? Will it integrate with our existing tech stack? What value will it add to our bottom line?” add to the anxiety of the search. They want to gather as much information as possible about the product experience, key capabilities, and competing solutions to make the best choice for their team and (technology) stack. Savvy sales and marketing teams know that the buying journey starts with online research and content that helps cut through the noise.
whitePaper | October 20, 2022
Modern B2B marketers are experiencing a new frontier of demand and revenue generation, with a wealth of data at their fingertips. Paired with everevolving tools and technologies, marketing teams have a nearly 360-degree view of their market and audience. The challenge no longer lies in gathering insights, but in how to use the right data to drive growth effectively. The pressure to prove revenue contribution has never been stronger. As B2B marketers look to scale their go-to-market efforts, decoding audience insights and behavior is more important than ever before.
whitePaper | January 10, 2023
Today’s B2B buyer is better informed than ever before, which comes with a growing preference for self-service buying experiences (i.e., opting to research products on their own as opposed to connecting with a salesperson). In fact, when surveyed, 87% of B2B buyers said they would prefer to self-serve all or part of their buying journey – meaning by the time a buyer fills out a contact form from your website, they are likely in the final stages of their decision-making process.
whitePaper | November 20, 2022
As buyer shift their expectations and behaviors in response to a “digital first” world, businesses need to accelerate their digital transformations to keep up. Marketers and Revenue Operations have taken prominent roles in driving this transformation and are under increasing pressure to deliver maximum impact with every investment.
whitePaper | October 5, 2022
For technology businesses, the move from traditional on-premises sales and licensing models to an “as-aservice” subscription model is critical. Yet, while the upsides of recurring revenue streams are substantial, there are risks. This flexible, ongoing billing model gives customers more leverage to switch if they can find alternate solutions that offer a better customer experience (CX) or enhanced features. Today’s technology businesses must redefine their go-to-market strategies and tactics to ensure adoption, usage, and renewal to avoid attrition.
whitePaper | January 5, 2023
The B2B buyer’s journey is growing increasingly complex. At the same time, marketing is getting a bigger seat at the executive table with record-high technology budgets that are expected to surpass those of CIOs this year. To top off this added complexity and growing accountability, buzzed-about advances in data analytics have stakeholders assuming marketing can seamlessly report on the evolving landscape in which they operate.
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