Inbound Marketing Infographic: The Idiot’s Guide to Inbound Marketing

Inbound marketing is the heart and soul of any successful online campaign. In order to get people to notice your brand and, more importantly, convert those people into customers, you’ll need to implement several inbound strategies. That’s why we created this handy-dandy infographic that details the four fundamental stages of a successful inbound marketing campaign.Whether you’re new to the world of inbound marketing or a seasoned veteran, this infographic offers valuable and insightful tips and tricks of the trade for marketers of all levels. It’s broken down into four easily digestible stages attracting visitors through the creation of valuable content, converting website visitors into leads, building relationships and closing leads into customers, and measuring and assessing results. Using these strategies, you’ll be able to attract quality prospects to your business and entice them to keep coming back.

Spotlight

A Row Sales

A Row Sales is a multi-line manufacturers representative group covering Arizona, California, Nevada and New Mexico territories. With over 75 years of experience, A Row Sales is known for their extensive experience in sales, retail, independent mass marketing and merchandising. A Row Sales has an extensive account base and an active sales force including key account representatives.

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Infographic | February 7, 2022

90% of consumers find personalized content to be somewhat appealing (Statista).88% of marketers want to deliver a better customer experience through personalization (Evergage).

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The Power of Account-based Marketing

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ABM targets accounts with buyer intent. 80% Marketers say ABM improves customer lifetime values. 87% Marketers say ABM outperforms other marketing strategies.

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7 Important ABM KPIs To Measure Success

Infographic | January 20, 2022

They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

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Accelerate your Buyer's Journey by curating relevant content

Infographic | June 2, 2022

Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

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Benefits of Zero-Party Data in Personalization

Infographic | February 19, 2022

Zero-Party data is information that a customer proactively volunteers to share with a brand through quizzes, content, surveys, opt-in forms, and other forms of communication. While first-party data is rich with behavioral data and implied interest, zero-party data provides explicit interest and preferences, and you must use it to improve the value you provide to consumers. Firms collect first-party data through interactions with customers. This differs from zero-party data, which consumers give you in exchange for benefits from your firm.

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Spotlight

A Row Sales

A Row Sales is a multi-line manufacturers representative group covering Arizona, California, Nevada and New Mexico territories. With over 75 years of experience, A Row Sales is known for their extensive experience in sales, retail, independent mass marketing and merchandising. A Row Sales has an extensive account base and an active sales force including key account representatives.

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