Facebook Advertising 101 [Infographic]

Targeting traffic with your Facebook ads can lead to big success for small businesses, but only if it's done in a smart way. For example, start by knowing your target audience and your campaign objectives, says an infographic from Marketing. Then determine which format to use for your ad and what your campaign objectives are. Facebook has some powerful tools to help you through this process. You can use Knowledge Graph to help you better understand your audience and Power Editor to quickly measure and analyze how your ads are doing, the infographic suggests.To learn more about how to create the best Facebook ads from start to finish, take a look at the infographic.

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CG Life

CG Life is an integrated marketing communications agency focused on life science and healthcare. We work with biotech, medical device, pharmaceutical, chemical, and tools/instrumentation companies of all sizes around the globe. We develop winning strategies and campaigns that build brands and generate growth. We love science. We understand science. And, we know how to effectively reach the scientific, clinical, medical, and business communities that matter.

Other Infographics
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Importance of Personalized Content in ABM

Infographic | February 7, 2022

90% of consumers find personalized content to be somewhat appealing (Statista).88% of marketers want to deliver a better customer experience through personalization (Evergage).

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How to Build a Robust ABM Program

Infographic | December 28, 2021

ABM technology is enhancing marketing strategies for B2B companies by targeting only accounts with buyer intent. ABM leverages basic info, data about the kind of technology the lead uses, lead behavior, and data gained through form filling, and event attendance to target accounts and segment them based on priority.

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Automation in Account-Based Marketing

Infographic | February 28, 2022

Demand generation and ABM can - and should - complement each other. Companies should consider integrated solutions incorporating a mix of ABM and marketing automation to interact with prospects and customers. - Tim Kopp, CEO of Terminus.

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The Hidden Revenue Opportunity In Sales And Marketing Alignment

Infographic | May 23, 2022

Do you run a sales team? Have you ever wondered if your marketing and sales goals should align with each other? The answer is a yes. Aligned teams not only work better but also help increase productivity and revenue. Unfortunately, almost 78% of B2B companies have reported a misalignment between their sales and marketing teams. As a result, many such organizations have lost a whopping 10% of their annual revenue. Sales and marketing alignment, also known as ‘smarketing’, refers to a shared system of communications, goals, and strategies that enable sales and marketing teams in companies to work in unity.

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B2B Enters The Experience Era

Infographic | December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

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How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

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Spotlight

CG Life

CG Life is an integrated marketing communications agency focused on life science and healthcare. We work with biotech, medical device, pharmaceutical, chemical, and tools/instrumentation companies of all sizes around the globe. We develop winning strategies and campaigns that build brands and generate growth. We love science. We understand science. And, we know how to effectively reach the scientific, clinical, medical, and business communities that matter.

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