WHAT IS ABM & WHY DO YOU NEED IT?

whitePaper | September 30, 2022

Life as a SaaS marketer (and a person) in 2022 feels uncertain, to say the least. An ongoing pandemic, talks of a possible recession, and tech companies laying off more than 24,000 employees in the first half of this year means it is definitely not business as usual. Operating with reduced headcount and budgets, marketers are facing increasing pressure to tie activity directly to revenue. Enter marketing attribution, a key pillar of revenue-driven marketing. Attribution enables marketing teams to track the effectiveness of their programs and showcase their impact on the business.

whitePaper | July 20, 2023

Understanding the nuances of the tech sector is crucial for developing effective lead generation strategies that resonate with potential customers. Whether you are a startup looking to establish your presence or an established company seeking to expand your customer base, understanding your target customer—who they are and what they need to succeed—is fundamental to attracting and engaging leads that will fuel your business growth. But the work does not stop there. Once a buyer has been identified, how companies nurture and educate that prospect in their follow up is critical to converting them to customers.

whitePaper | January 1, 2021

This week’s round-up comes just 3 days before #FlipMyFunnel hits San Francisco for our sold out account-based marketing (ABM) and sales roadshow! We are excited to challenge the status quo of B2B Marketing and this week’s round-up shows it. We start with the ABM checklist you need to bring perfect marketing and sales alignment. After getting ready to become an ABM hero, we move to learning best practices on to building your target account list. We finally wrap it up with a fun ABM quiz to test your teams knowledge of marketing and sales alignment. Check them out below! 1.The Account-Based Marketing Checklist You Need to Successfully Navigate the Waters This week’s round-up starts off with a must read account-based marketing article from B2C. In this article, Kelly Waffle does a great job at using a sinking ship metaphor to show how ABM can help your marketing team reach “smoother water”. Use this checklist to see where you can improve your teams chance at navigating the waters!

whitePaper | January 25, 2023

Intent data has been making waves in digital environments by improving customer interactions from that phase of initial interest, all the way to becoming a converted account. For the better part of a decade, data-driven observations of customer behavior have relied heavily on insights derived from first-party data - insight into what actions customers take directly on an organization’s website. While this approach has strong pros for increasing account growth or capitalizing on inbound leads, the decision making process in the buyer journey often starts long before a prospect lands on a business’ website.

whitePaper | February 4, 2022

Finding new customers is a constant struggle for any business. Whether you’re launching a new product, entering a new market, or even branding your business, you have to get the word out. That’s why you need a GTM strategy. At its core, a go-to-market strategy is an action plan outlining the steps to be taken by a company so it can reach out to the right audience with the right message to grow and brand itself as a company. In a nutshell, it covers everything from product development to customer service, including business strategy.

whitePaper | August 31, 2022

We know you: you’re a business leader, a Rev-Ops practitioner, an innovator, and most importantly, a driven individual who is passionate about doing whatever it takes to get your organization to succeed. But what if we told you there’s still a missing piece to the puzzle? ...What if we told you that there’s still one thing that would positively transform the curve of your growth?