The Payoffs Of End-To-End Personalization In B2B Marketing

whitePaper | October 10, 2022

Is your tech company looking to launch new products or services? Are you ready to launch your established product or service to new international markets or verticals? Have you struggled with international sales? Selling to new markets is challenging. You work in tech. You develop your products and services in an agile environment. But beyond that, rapid feedback cycles seem to slow.

whitePaper | September 30, 2022

Life as a SaaS marketer (and a person) in 2022 feels uncertain, to say the least. An ongoing pandemic, talks of a possible recession, and tech companies laying off more than 24,000 employees in the first half of this year means it is definitely not business as usual. Operating with reduced headcount and budgets, marketers are facing increasing pressure to tie activity directly to revenue. Enter marketing attribution, a key pillar of revenue-driven marketing. Attribution enables marketing teams to track the effectiveness of their programs and showcase their impact on the business.

whitePaper | August 31, 2022

This whitepaper assembles key perspectives and insights culled from our interviews with marketing leaders who have charted a steady course through the choppy waters created when decision-making is placed in the hands of corporate buying committees. Find out what digital demand generation strategies are employed by marketers of enterprise technology solutions who are charged with attracting a steady supply of qualified leads to be processed by their respective sales teams. We found that effective execution of some basic building blocks is essential to advancing and contending to be an “expert” marketing operation.

whitePaper | April 10, 2023

In today's fast-paced, data-driven world, managing critical data is essential for businesses to remain competitive, efficient, and effective. Our AI-powered MDM solution addresses key industry challenges, including the need for customer centricity, hyper-personalization, adherence to regulatory and privacy mandates, and streamlining data explosion. With a 360-degree view of data and advanced analytics capabilities, our solution provides a comprehensive approach to defining and managing an organization's data, serving as a single source of truth for all functions. This unified, accurate, and streamlined data management system delivers better business insights for breakthrough customer experiences.

whitePaper | September 2, 2022

According to Christian Weiss, director ABM EMEA at Autodesk, Germany languishes behind English-speaking countries when it comes to account-based maturity, often due to their reluctance to be the first to try something new. “Germans aren’t always keen on trying and testing from scratch and have a tendency to overthink,” he says. “While other cultures might try new approaches and technologies and fail, at least they’ve tried it. And this is a huge aspect of making account-based principles work. It requires deep change across culture, people and technology – and this isn’t always a good fit for people who are hesitant to embrace change, which isn’t traditionally part of a German’s DNA.”

whitePaper | October 4, 2022

Gartner has predicted that by next year (2022), profitability will overtake customer experience (CX) as a top strategic priority. This change is part of a longer-term trend. CFOs want rigorous measurement of marketing activities. Metrics like cost per acquisition are at a premium. These metrics are linear and atomic, much like accounting and financial data. This conundrum has led to a plethora of methods and tools to measure marketing effectiveness, and ultimately to optimize the marketing mix. But now this confusing landscape cries out for a more clear-eyed answer of “what’s really working and what’s not?” when it comes to marketing measurement and optimization. The answers are not simple or easy.