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How B2B and B2C Email Inbox Delivery Differ

How B2B and B2C Email Inbox Delivery Differ. How B2B and B2C Email Inbox Delivery Differ ... Best Practices in Email Deliverability.The boundaries between B2C and B2B email delivery often overlap. Someone might give their personal email when they fill out a form to get a business-flavored white paper; someone else might give their business email address when they buy perfume online while they’re at work.

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Spotlight

SideFuse

SideFuse is a cloud-based marketing technology software that enables advertisers (and the agencies they hire) to obtain third-party B2B intent data and qualified leads by buying any kind of media on a performance basis. With this one powerful demand campaign management platform, marketers can create campaigns specific to their product category, identify high-performing publishers and other media companies with experience in that category, allocate demand, monitor campaign performance, normalize data associated with incoming supply, and review campaign analytics. With advanced features such as account-based targeting, automated lead scoring and rule-based lead delivery, SideFuse is able to source third-party data (and even warm up first-party data) with “no-secrets” transparency and efficient automation. Simply put, SideFuse is designed to ignite the conversion rates of B2B demand generation campaigns.

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90% of consumers find personalized content to be somewhat appealing (Statista).88% of marketers want to deliver a better customer experience through personalization (Evergage).

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How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

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7 Important ABM KPIs To Measure Success

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They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

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Infographic | February 14, 2022

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Read More

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Infographic | February 7, 2022

90% of consumers find personalized content to be somewhat appealing (Statista).88% of marketers want to deliver a better customer experience through personalization (Evergage).

Read More

How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

Read More

7 Important ABM KPIs To Measure Success

Infographic | January 20, 2022

They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

Read More

How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

Read More

The Importance of Conversational Marketing in ABM

Infographic | December 10, 2021

Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

Read More

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Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

Read More
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Spotlight

SideFuse

SideFuse is a cloud-based marketing technology software that enables advertisers (and the agencies they hire) to obtain third-party B2B intent data and qualified leads by buying any kind of media on a performance basis. With this one powerful demand campaign management platform, marketers can create campaigns specific to their product category, identify high-performing publishers and other media companies with experience in that category, allocate demand, monitor campaign performance, normalize data associated with incoming supply, and review campaign analytics. With advanced features such as account-based targeting, automated lead scoring and rule-based lead delivery, SideFuse is able to source third-party data (and even warm up first-party data) with “no-secrets” transparency and efficient automation. Simply put, SideFuse is designed to ignite the conversion rates of B2B demand generation campaigns.

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