Creating Content for Lead Gen & Account-Based Marketing (ABM)

This video series, born from The Marketing Scope's blog - Marketing Mash, is dedicated to talking about best practices in marketing techniques and new products as well as conversations with industry leaders. We will take a closer look at marketing and start some open conversations while having some fun along the way. Watch this episode of the Marketing Mash video series to hear Eric's second interview with Karla Spormann, Founder & CEO of Tendo Communications. In this episode, Eric and Karla talk about creating content for lead generation and account-based marketing (ABM).  Here are a few highlights from the video.

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Netmining

Netmining provides intelligent audience targeting, powered by data and shaped by the best analytical minds in the business. Marketers today have access to more consumer data than ever before. Netmining develops powerful strategies that unlock the maximum value in data, transforming it into actionable audience intelligence.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

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Spotlight

Netmining

Netmining provides intelligent audience targeting, powered by data and shaped by the best analytical minds in the business. Marketers today have access to more consumer data than ever before. Netmining develops powerful strategies that unlock the maximum value in data, transforming it into actionable audience intelligence.

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