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How to make your Strategy Buyer-Centric

How do you make your strategy buyer-centric? When it comes to strategy, everyone has an opinion. Ignore the experts and listen to your buyers.Today, I’ll share a bit of detail around tuning into your buyer's needs at different points in your product life cycle, as well as some examples of contemporary companies that have made their strategy really buyer-centric.

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Marketing Strategy Hub

Marketing changes and evolves on a daily basis. We are here to assist you to stay ahead by providing you with marketing plans, tactics and tools that help you sell more. We are not an agency. In fact, companies that we work with have agencies and/or in-house marketing teams. We are strategic advisors that focus on business outcomes, not marketing KPIs that no one cares about.

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video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

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video | July 28, 2023

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Watch Now

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Watch Now

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Spotlight

Marketing Strategy Hub

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