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Account-based marketing - what's all the hype?

Less than 1% of leads turn into revenue-generating customers, so lead generation needs to be about quality, not quantity. We've delved into account-based marketing (ABM) to examine how ABM keeps focused on the best business opportunities to generate high-quality leads.Take a look at our infographic to find out the benefits of ABM and how to approach it. For further information on the steps you need to take to achieve successful account-based marketing and inspiration for your own campaign, read our full report: Account-Based Marketing – what’s all the hype? ​

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Spotlight

Convert2Media

Convert2Media's Performance Marketing Network currently supports a wide variety of promotional channels ranging from Paid Search, Social Media, Email Delivery, Display, Mobile Marketing, Click2Call and more. Our team is constantly striving to reach new sectors of the Performance Marketing Industry by working with a wide range of advertising including Lead Generation, Cost Per Sale, Pay Per Call, Host And Post, Mobile Content, Downloads, App Installs, and much, much more. If you are an advertiser or publisher looking to work with one of the top rated Affiliate Networks in the world we would love to hear from you.

Other Infographics
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The Power of Account-based Marketing

Infographic | January 27, 2022

ABM targets accounts with buyer intent. 80% Marketers say ABM improves customer lifetime values. 87% Marketers say ABM outperforms other marketing strategies.

Read More
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Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

Read More
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Using Intent Data in ABM

Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

Read More
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Why Data-Backed ABM Programs Bring More Sales?

Infographic | February 8, 2022

With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

Read More
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How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

Read More
news image

How to Build a Robust ABM Program

Infographic | December 28, 2021

ABM technology is enhancing marketing strategies for B2B companies by targeting only accounts with buyer intent. ABM leverages basic info, data about the kind of technology the lead uses, lead behavior, and data gained through form filling, and event attendance to target accounts and segment them based on priority.

Read More

The Power of Account-based Marketing

Infographic | January 27, 2022

ABM targets accounts with buyer intent. 80% Marketers say ABM improves customer lifetime values. 87% Marketers say ABM outperforms other marketing strategies.

Read More

Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

Read More

Using Intent Data in ABM

Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

Read More

Why Data-Backed ABM Programs Bring More Sales?

Infographic | February 8, 2022

With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

Read More

How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate.

According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey. 

Read More

How to Build a Robust ABM Program

Infographic | December 28, 2021

ABM technology is enhancing marketing strategies for B2B companies by targeting only accounts with buyer intent.

ABM leverages basic info, data about the kind of technology the lead uses, lead behavior, and data gained through form filling, and event attendance to target accounts and segment them based on priority.

Read More
More Infographics

Spotlight

Convert2Media

Convert2Media's Performance Marketing Network currently supports a wide variety of promotional channels ranging from Paid Search, Social Media, Email Delivery, Display, Mobile Marketing, Click2Call and more. Our team is constantly striving to reach new sectors of the Performance Marketing Industry by working with a wide range of advertising including Lead Generation, Cost Per Sale, Pay Per Call, Host And Post, Mobile Content, Downloads, App Installs, and much, much more. If you are an advertiser or publisher looking to work with one of the top rated Affiliate Networks in the world we would love to hear from you.

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