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Why ABM is Reaching New Heights [infographic]

As buying teams become larger and buyer journeys become more complex, B2B marketing and sales teams are increasingly moving to account-based marketing and account-based sales. Why? Because it works.As noted on the infographic below, research from industry analysts and associations has found that ABM is helping marketing and sales teams increase their conversion rates, close larger deals, save valuable prospecting time – and it delivers a higher ROI than other marketing activities.

Spotlight

Signals

Signals, is an alignment of efforts between Marketers and Sales teams and helps teams create successful campaigns through Signal Marketing. Signal Marketing is the new frontier of B2B marketing – but what is it? Every click, every interaction, every query involving your company is a Signal of qualified buyer intent. With Signals, you will be able to track each customer interaction like a transaction history. Signals ensures that you do not have quiet misses – if someone is on your site, if they interact with your email, if they click on a button or fill out a form, you will know immediately and be able to capitalize on their active interest.

Other Infographics

3 reasons marketing leaders rely on AI

Infographic | June 6, 2022

The pandemic caused many sales and marketing tactics to come to a screeching standstill. But adoption of artificial intelligence (technology marketers have been slow to employ) went through the roof. Frito-Lay Chief Growth Officer told Harvard Business Review that the crisis inspired his team to compress their five-year digital transformation plans into six months.

B2B Enters The Experience Era

Infographic | December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

Using Intent Data in ABM

Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

Importance of Personalized Content in ABM

Infographic | February 7, 2022

90% of consumers find personalized content to be somewhat appealing (Statista).88% of marketers want to deliver a better customer experience through personalization (Evergage).

Infographic On Account-Based Marketing

Infographic | December 31, 2019

Increasingly getting wary of randomly targeting market segments with unpredictable results? Then you need to embrace account-based marketing. ABM is a strategy in which you direct your marketing resources to engage a specific set of individuals or accounts. Instead of casting a wide net based on guesswork and oblique personas, ABM helps you identify key prospects so that you can carry out highly targeted and focused marketing campaigns for them.

Why ABM is Reaching New Heights [infographic]