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Funding Impact at Scale Through Market Segmentation - 2015 Skoll World Forum

For an increasing number of social entrepreneurs, achieving impact at scale requires identifying underserved customers with different levels of purchasing power and adapting their business models accordingly. These innovators, and their funders, are finding that extensions of current offerings can also deploy multiple kinds of capital, providing a pathway to financial sustainability. Participants will discuss the extent to which broad patterns exist across diverse sectors such as health, water access and energy; how funders can support such efforts; and how market segmentation can positively affect the business models of NGOs implementing critical innovations.

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Jellyfish

Jellyfish is the world’s biggest boutique agency, with offices spanning EMEA, the US and APAC. The agency works in partnership with brands to help achieve business success through their marketing strategies, resulting in perfect digital journeys for their customers. The team of over 600 employees use a combination of digital capabilities, technology and talent to deliver integrated digital solutions for some of the world’s most respected brands. Working with industries such as property, retail, pharmaceutical, finance and automotive. Clients include Experian, Rackspace, Nestle, Ugg, Toyota and Samsung, among many others.

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