. Resources/Whitepapers/4cfcd0c5-670d-40c8-886f-462d46981998_On-Line-material-on-Business-to-Business-Marketing2011.pdf
Although many people have heard the term “business-to-business marketing,” not everyone knows exactly what it is. Put very simply, business-to-business marketing is the marketing of goods and services to businesses in order to keep those companies operating. The most common business-to-business markets are manufacturers, resellers, the government and non-profit institutions. Most businesses that fall into these categories do make some money off of a consumer base; however, the majority of their capital is made off of other businesses. DOWNLOAD