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LinkedIn Goes All-In On Video Marketing

Video has a proven track record of being the most efficient way to capture an audience’s attention on social media. LinkedIn made its first move a few months back, allowing users to share organic, native or uploaded videos on its platform. Individual creators have found video to be a great way to share knowledge, and to express themselves on a platform that had often been seen as “a little boring.”

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Northbound DGS

Northbound DGS is your partner in accelerating your demand creation, marketing production and feeding your sales pipeline. At Northbound DGS, we have built a stellar track record of significant net forward movement of our clients’ goals in the areas of marketing production, demand creation, sales pipeline, and set-ups in their top-line revenues…

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Programmatic ABM

HOW UGC IS CHANGING THE GAME FOR YOUR BUSINESS’? MARKETING (EXAMPLES OF BRANDS WHO GET IT)

Article | June 9, 2022

You’re overcomplicating it. You don’t need the studio lighting, you don’t need a $2000+ camera, you don’t need a full production crew. Actually, it can actually be more effective for your content to not use any of this. Keep reading to learn how. By now, I’m sure you’ve noticed the rise of user-generated content (UGC). UGC is photos and videos created for your brand by customers, viewers, or followers. There’s so much beauty in this and throughout 2020, with everyone stuck inside their house, lots of companies had no choice but to make do with what they could. Sometimes this meant FaceTime photoshoots or videos that customers shot on regular iPhones. I am a huge fan of user-generated content and most consumers are, too. Let’s unpack the beauty of why this is such a beautiful and effective form of content on both the customer side as well as the business’ side.

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Buyer Intent Data

Buying Group Marketing: Another Evolution of ABM

Article | October 7, 2022

B2B marketers use account-based marketing (ABM) to generate business because it allows them to drive focused account-level interactions. These interactions are a result of relevant and customized messaging. Today, the messaging focuses on not just one decision-maker but a group within the target account that green lights a buying decision. This natural evolution in ABM implementation is called buying group marketing (BGM). It isn’t a new concept but keeps evolving. B2B marketers are religiously implementing BGM in their ABM strategy to get a competitive edge and to keep up with the changing trends in the ABM industry. Carefully created buyer personas are used to create hyper-personalized campaigns for buying group members. In this sense, BGM is a person-centric marketing approach, differentiating it from an account-based marketing approach. While talking about buying group marketing, Dmitri Lisitski, CEO and Co-Founder, Influ2, a B2B targeted advertising solutions provider, said, "Buying Group Marketing will empower B2B marketers to achieve greater precision by extending this approach more holistically across their programs." How Does BGM Drive Revenue? Revenue factors into every effort that aims to increase sales numbers, retain customers, and engage prospective customers. Let us look into how BGM drives revenue in the B2B domain. Closing the Gap Between Sales and Marketing Organizations struggle to bring sales and marketing teams together. They max out their budgets to make it happen, but more often than not, they do not get the expected results. Additionally, their marketing automation platform doesn’t make the connection between the multiple leads coming from the same account. This lack of insight can affect the performance of the entire demand management process, such as sales, revenue development, and customer organization. Buying behaviors are constantly shifting. It is crucial to use a fresh approach that enables the teams to connect directly with the target accounts’ decision-makers, offering them just what they need through effective campaigns and driving revenue is crucial. In the buying group framework, marketing and sales align their goals and operations, share important insights on buyer personas, orchestrate messaging for campaigns, and collate data from platforms such as CRM and sales engagement tools to successfully find common ground for approaching a buying group. They are no longer stuck on one side of the MQL wall but are involved in every stage of the conversion process. As a result, they guide specific buying group members to make a buying decision and generate revenue. Putting Buyer Experience on Top In a Forrester survey, 94% of respondents said they sold to buying groups that had three or more individuals, while 38% said that they sold to groups of 10 or more. Purchase decisions in large enterprises are never restricted to one individual. The bigger the purchase decision, the bigger the buying committee. The bigger the buying committee, the larger the pool of buyer personas that need targeting. For example, if the HR department of a growing organization realizes that it needs a new human capital resource management system (HCRM) to manage its HR-related processes, then a buying group is created to choose a new system. When this group goes to the market to find a solution, it becomes a potential lead for HCRM providers, and the lead is called a demand unit. Targeting this demand unit with not just the HCRM but also a travel and expense solution (T & E) is possible with BGM. In BGM: Every step in the buyer’s journey is based on buyer personas and presents value to the buying group. Every demand management process focuses on the buying group. Through this approach, multiple types of selling opportunities can be explored. All this effort appeals to different buying group members in different ways and will push them to get in touch with the sales team and make a purchase decision. Offering Solutions to Pain Points Information designed precisely to complete the purchase should be provided to every member of the buying group committee. Interestingly, before making a purchase decision, members of the buying group will explore the content of different solution providers. According to a recent study by Dimensional Research, 90% of buyers thought that positive online reviews of a product or service influenced their buying decision. This is just one type of information that the buying group members will consume before they make a buying decision. With the help of real-time intent targeting or cognitive product targeting, it is easier to understand the customer’s intent through channels like websites, apps, and email. The terms searched, specific or broad, can point to the needs and requirements of a member of the committee. Once the intent is clear, buyer personas can be segmented and targeted with prescriptive content that talks about solutions to their pain points and how the expected results are achieved. For example, if a C-level buying committee member displays a high level of intent activity, then it is highly likely that he or she is looking to make a strategic investment. Such an opportunity will be ready for sales conversion in a couple of months. How Should You Implement BGM on Sales Funnel? We have already established the importance of buying group engagement in driving leads through the sales funnel. When sales and marketing teams share insights, marketing becomes effective and tangible. Now, let us take a look at BGM implementation in the sales funnel: Top of the Funnel While targeting a buying group at the top of the funnel, the focus should be on creating awareness and understanding the demand of the target account. Social media ads and relevant landing pages that act as lead magnets can help achieve this goal. Middle of the Funnel For buying groups in the middle of the funnel, engaging and educating the groups is imperative. Posting relevant content on social media handles can foster interaction with the members. LinkedIn messages from sales development representatives with ad and landing page support are effective. Bottom of the Funnel Conversations that lead to conversion start when the buying group is at the bottom of the funnel. In this stage, the account executives present members with compelling content that addresses their pain points and influences them enough to make a purchase decision. While executing BGM, B2B marketers should begin by understanding the business needs of the target account and create a comprehensive marketing strategy to address these needs. Orchestrating a holistic experience for the buying committee through high-quality, relevant content is the next step. Achieving a strategic, operational and practical alignment with sales will ensure success and higher conversions. Amplitude Drives 5.6x ROI on Ad Spend with Influ2’s Help With Influ2’s person-based advertising, Amplitude, a digital optimization system provider, focused 100% on advertising to key decision-makers within its target accounts. Influ2 used engagement insights to create and execute personalized and attributable B2B marketing. The result was a 5.6x ROI on ad spend. Last Word ABM marketing has evolved with the help of buying group marketing. Implementing BGM with an account-based marketing strategy can create lasting relationships with target accounts, retain existing clients and bring new leads. FAQ What are the three important tenets of buying group marketing? The three important tenets of buying group marketing are understanding the needs of the target account, attaining sales and marketing alignment, and creating a holistic marketing strategy that addresses the pain points of the target account. How is buyer experience different than customer experience? Customer experience focuses on the existing customers in the pipeline, while buyer experience focuses on the prospective customers’ complete buyer journey. How can you engage top-of-the-funnel audiences in buying group marketing? You can engage top-of-the-funnel audiences through social media ads and relevant landing pages that display content relevant to the needs of the target account.

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Buyer Intent Data

The 5 Things to Know About Account-Based Marketing

Article | March 6, 2023

If you’ve been keeping up with new terms in B2B marketing, by now you’ve likely heard of account-based marketing (ABM). The term itself has been around for years, but with recent advances in technology, this tactic is now being adopted at a much larger scale than ever before. Still, surprisingly, I find that many B2B marketers are in the dark when it comes to ABM. So here’s a quick look into the future of B2B enterprise marketing, and why I think account-based marketing will be one of the biggest revenue drivers for B2B businesses in the very near future.

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Account Based Execution

Cookie-less ABM: What Should B2B Marketers Expect?

Article | July 8, 2022

Third-party cookie restrictions or outright bans were an inevitable step in the evolution of data protection. As a result, B2B marketers are preparing for a cookie-less future in which third-party data will no longer direct them to potential clients. They must now prepare new tactics to execute account-based marketing (ABM) strategies. Abhi Yadav, the founder of Zylotech, states that ABM strategies greatly depend on trustworthy data: “We believe the foundation for any successful ABM program lies in the ability to “trust” your data. This requires scalable, repeatable processes for data management and governance across all people, accounts, and activities.” Abhi Yadav, the founder of Zylotech, states that ABM strategies greatly depend on trustworthy data: “We believe the foundation for any successful ABM program lies in the ability to “trust” your data. This requires scalable, repeatable processes for data management and governance across all people, accounts, and activities.” In light of the demise of third-party cookies, where can B2B marketers turn for reliable information? Let us find out. First-Party Cookies When it comes to potential customers, first-party cookies are the most dependable source of information. These cookies assist in monitoring audience behavior when they visit our websites and engage with our content. Based on recent interactions, first-party cookie data will produce more relevant content. Data Points When developing ABM strategies, delve deeper into first-party data and use locations and keywords. B2B marketers can then contextualize the content and figure out what prompted the viewer to interact with it in the first place. Tracking Technologies Tracking technologies like reverse IP tracking are legal and can aid your ABM campaigns. This technology enables businesses to conduct reverse IP searches and access the top-level domain data that IP produces. The name of the business hosting that IP and the other details of those who registered the business IP can be accessed. Using this information, B2B marketers can develop an effective target list and pursue the target accounts with personalized content. Contextual Advertising Contextual advertising displays advertisements to website visitors based on the content they are currently viewing. As a result, the visitors find these ads relevant to their needs and are more receptive to them. ABM Success Requires Reliable Data Using primary data sources will provide direct feedback on the relevance of your content based on interactions with potential clients. As we enter this first-party world, you must remain agile, with new ABM tactics ready to guide clients toward successful partnerships.

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Programmatic ABM

A short history of Pride Month

Article | June 9, 2022

You’re overcomplicating it. You don’t need the studio lighting, you don’t need a $2000+ camera, you don’t need a full production crew. Actually, it can actually be more effective for your content to not use any of this. Keep reading to learn how. By now, I’m sure you’ve noticed the rise of user-generated content (UGC). UGC is photos and videos created for your brand by customers, viewers, or followers. There’s so much beauty in this and throughout 2020, with everyone stuck inside their house, lots of companies had no choice but to make do with what they could. Sometimes this meant FaceTime photoshoots or videos that customers shot on regular iPhones. I am a huge fan of user-generated content and most consumers are, too. Let’s unpack the beauty of why this is such a beautiful and effective form of content on both the customer side as well as the business’ side.

Read More
Buyer Intent Data

Intent Marketing: Removing Guesswork Out of Marketing

Article | October 7, 2022

B2B marketers use account-based marketing (ABM) to generate business because it allows them to drive focused account-level interactions. These interactions are a result of relevant and customized messaging. Today, the messaging focuses on not just one decision-maker but a group within the target account that green lights a buying decision. This natural evolution in ABM implementation is called buying group marketing (BGM). It isn’t a new concept but keeps evolving. B2B marketers are religiously implementing BGM in their ABM strategy to get a competitive edge and to keep up with the changing trends in the ABM industry. Carefully created buyer personas are used to create hyper-personalized campaigns for buying group members. In this sense, BGM is a person-centric marketing approach, differentiating it from an account-based marketing approach. While talking about buying group marketing, Dmitri Lisitski, CEO and Co-Founder, Influ2, a B2B targeted advertising solutions provider, said, "Buying Group Marketing will empower B2B marketers to achieve greater precision by extending this approach more holistically across their programs." How Does BGM Drive Revenue? Revenue factors into every effort that aims to increase sales numbers, retain customers, and engage prospective customers. Let us look into how BGM drives revenue in the B2B domain. Closing the Gap Between Sales and Marketing Organizations struggle to bring sales and marketing teams together. They max out their budgets to make it happen, but more often than not, they do not get the expected results. Additionally, their marketing automation platform doesn’t make the connection between the multiple leads coming from the same account. This lack of insight can affect the performance of the entire demand management process, such as sales, revenue development, and customer organization. Buying behaviors are constantly shifting. It is crucial to use a fresh approach that enables the teams to connect directly with the target accounts’ decision-makers, offering them just what they need through effective campaigns and driving revenue is crucial. In the buying group framework, marketing and sales align their goals and operations, share important insights on buyer personas, orchestrate messaging for campaigns, and collate data from platforms such as CRM and sales engagement tools to successfully find common ground for approaching a buying group. They are no longer stuck on one side of the MQL wall but are involved in every stage of the conversion process. As a result, they guide specific buying group members to make a buying decision and generate revenue. Putting Buyer Experience on Top In a Forrester survey, 94% of respondents said they sold to buying groups that had three or more individuals, while 38% said that they sold to groups of 10 or more. Purchase decisions in large enterprises are never restricted to one individual. The bigger the purchase decision, the bigger the buying committee. The bigger the buying committee, the larger the pool of buyer personas that need targeting. For example, if the HR department of a growing organization realizes that it needs a new human capital resource management system (HCRM) to manage its HR-related processes, then a buying group is created to choose a new system. When this group goes to the market to find a solution, it becomes a potential lead for HCRM providers, and the lead is called a demand unit. Targeting this demand unit with not just the HCRM but also a travel and expense solution (T & E) is possible with BGM. In BGM: Every step in the buyer’s journey is based on buyer personas and presents value to the buying group. Every demand management process focuses on the buying group. Through this approach, multiple types of selling opportunities can be explored. All this effort appeals to different buying group members in different ways and will push them to get in touch with the sales team and make a purchase decision. Offering Solutions to Pain Points Information designed precisely to complete the purchase should be provided to every member of the buying group committee. Interestingly, before making a purchase decision, members of the buying group will explore the content of different solution providers. According to a recent study by Dimensional Research, 90% of buyers thought that positive online reviews of a product or service influenced their buying decision. This is just one type of information that the buying group members will consume before they make a buying decision. With the help of real-time intent targeting or cognitive product targeting, it is easier to understand the customer’s intent through channels like websites, apps, and email. The terms searched, specific or broad, can point to the needs and requirements of a member of the committee. Once the intent is clear, buyer personas can be segmented and targeted with prescriptive content that talks about solutions to their pain points and how the expected results are achieved. For example, if a C-level buying committee member displays a high level of intent activity, then it is highly likely that he or she is looking to make a strategic investment. Such an opportunity will be ready for sales conversion in a couple of months. How Should You Implement BGM on Sales Funnel? We have already established the importance of buying group engagement in driving leads through the sales funnel. When sales and marketing teams share insights, marketing becomes effective and tangible. Now, let us take a look at BGM implementation in the sales funnel: Top of the Funnel While targeting a buying group at the top of the funnel, the focus should be on creating awareness and understanding the demand of the target account. Social media ads and relevant landing pages that act as lead magnets can help achieve this goal. Middle of the Funnel For buying groups in the middle of the funnel, engaging and educating the groups is imperative. Posting relevant content on social media handles can foster interaction with the members. LinkedIn messages from sales development representatives with ad and landing page support are effective. Bottom of the Funnel Conversations that lead to conversion start when the buying group is at the bottom of the funnel. In this stage, the account executives present members with compelling content that addresses their pain points and influences them enough to make a purchase decision. While executing BGM, B2B marketers should begin by understanding the business needs of the target account and create a comprehensive marketing strategy to address these needs. Orchestrating a holistic experience for the buying committee through high-quality, relevant content is the next step. Achieving a strategic, operational and practical alignment with sales will ensure success and higher conversions. Amplitude Drives 5.6x ROI on Ad Spend with Influ2’s Help With Influ2’s person-based advertising, Amplitude, a digital optimization system provider, focused 100% on advertising to key decision-makers within its target accounts. Influ2 used engagement insights to create and execute personalized and attributable B2B marketing. The result was a 5.6x ROI on ad spend. Last Word ABM marketing has evolved with the help of buying group marketing. Implementing BGM with an account-based marketing strategy can create lasting relationships with target accounts, retain existing clients and bring new leads. FAQ What are the three important tenets of buying group marketing? The three important tenets of buying group marketing are understanding the needs of the target account, attaining sales and marketing alignment, and creating a holistic marketing strategy that addresses the pain points of the target account. How is buyer experience different than customer experience? Customer experience focuses on the existing customers in the pipeline, while buyer experience focuses on the prospective customers’ complete buyer journey. How can you engage top-of-the-funnel audiences in buying group marketing? You can engage top-of-the-funnel audiences through social media ads and relevant landing pages that display content relevant to the needs of the target account.

Read More
Buyer Intent Data

Top 10 Rich Buyer Intent Data Software for More Sales in 2023

Article | March 6, 2023

If you’ve been keeping up with new terms in B2B marketing, by now you’ve likely heard of account-based marketing (ABM). The term itself has been around for years, but with recent advances in technology, this tactic is now being adopted at a much larger scale than ever before. Still, surprisingly, I find that many B2B marketers are in the dark when it comes to ABM. So here’s a quick look into the future of B2B enterprise marketing, and why I think account-based marketing will be one of the biggest revenue drivers for B2B businesses in the very near future.

Read More
Account Based Execution

Cookie-less ABM: What Should B2B Marketers Expect?

Article | July 8, 2022

Third-party cookie restrictions or outright bans were an inevitable step in the evolution of data protection. As a result, B2B marketers are preparing for a cookie-less future in which third-party data will no longer direct them to potential clients. They must now prepare new tactics to execute account-based marketing (ABM) strategies. Abhi Yadav, the founder of Zylotech, states that ABM strategies greatly depend on trustworthy data: “We believe the foundation for any successful ABM program lies in the ability to “trust” your data. This requires scalable, repeatable processes for data management and governance across all people, accounts, and activities.” Abhi Yadav, the founder of Zylotech, states that ABM strategies greatly depend on trustworthy data: “We believe the foundation for any successful ABM program lies in the ability to “trust” your data. This requires scalable, repeatable processes for data management and governance across all people, accounts, and activities.” In light of the demise of third-party cookies, where can B2B marketers turn for reliable information? Let us find out. First-Party Cookies When it comes to potential customers, first-party cookies are the most dependable source of information. These cookies assist in monitoring audience behavior when they visit our websites and engage with our content. Based on recent interactions, first-party cookie data will produce more relevant content. Data Points When developing ABM strategies, delve deeper into first-party data and use locations and keywords. B2B marketers can then contextualize the content and figure out what prompted the viewer to interact with it in the first place. Tracking Technologies Tracking technologies like reverse IP tracking are legal and can aid your ABM campaigns. This technology enables businesses to conduct reverse IP searches and access the top-level domain data that IP produces. The name of the business hosting that IP and the other details of those who registered the business IP can be accessed. Using this information, B2B marketers can develop an effective target list and pursue the target accounts with personalized content. Contextual Advertising Contextual advertising displays advertisements to website visitors based on the content they are currently viewing. As a result, the visitors find these ads relevant to their needs and are more receptive to them. ABM Success Requires Reliable Data Using primary data sources will provide direct feedback on the relevance of your content based on interactions with potential clients. As we enter this first-party world, you must remain agile, with new ABM tactics ready to guide clients toward successful partnerships.

Read More
MORE ARTICLES

Spotlight

Northbound DGS

Northbound DGS is your partner in accelerating your demand creation, marketing production and feeding your sales pipeline. At Northbound DGS, we have built a stellar track record of significant net forward movement of our clients’ goals in the areas of marketing production, demand creation, sales pipeline, and set-ups in their top-line revenues…

Related News

Account Based Data

RollWorks Expands its Segmentation Capabilities Through LinkedIn Audience Syncing

RollWorks | September 09, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of RollWorks Audience Syncing for LinkedIn, a new integration with LinkedIn Marketing Solutions that allows customers to push RollWorks-created Account Lists into LinkedIn ad accounts. With this new feature, organizations of any size can leverage RollWorks' proprietary segmentation capabilities to identify high ROI accounts and ensure their ads are delivered to extremely targeted and relevant audiences on LinkedIn. With this news, RollWorks builds upon its current integration for LinkedIn that allows customers to run their single image Sponsored Content ads through the RollWorks platform via their RollWorks account. The new integration allows customers to connect their own LinkedIn Campaign Managers account, which provides the flexibility to push RollWorks-created Audience Lists to their LinkedIn Campaign Manager account and leverage all LinkedIn ad formats and targeting capabilities. "RollWorks focuses on the most relevant, high-quality prospects, and gives organizations a simple way to engage those targets," said Mike Stocker, SVP of Partnerships at RollWorks. "RollWorks focuses on the most relevant, high-quality prospects, and gives organizations a simple way to engage those targets," said Mike Stocker, SVP of Partnerships at RollWorks. "Audience Syncing is a powerful new integration that strengthens our ongoing collaboration with LinkedIn and gives our customers more flexibility to use RollWorks and LinkedIn together in the way that works best for them." Using Audience Syncing for LinkedIn, customers can: Get even more targeted with LinkedIn audiences using RollWorks' segmentation capabilities: a huge value-add to account-based marketers using both platforms RollWorks segmentation creates hyper-specific targeting using specific attributes like intent, engagement, and G2 searches. Customers can then layer on native LinkedIn facets like Job Title, Member Skills, and Company Growth Rate. Use all available LinkedIn ads: building off of the current RollWorks integration with LinkedIn Ads, which offers single image sponsored content ads, customers can now use all LinkedIn ads, such as Video, Event, Lead Gen Forms, Conversation Ads. Connect multiple LinkedIn Campaign Manager accounts to RollWorks Learn more about how to easily sync your RollWorks Audiences to your LinkedIn ad accounts. If you're at HubSpot INBOUND® 22 in Boston this week, stop by the ABM For Small Teams session with Randi Barshack, CMO of RollWorks, and Kaitlin Bellay, Head of Partner Marketing at LinkedIn, today, Thursday, September 8, at 2:20 pm ET in the LinkedIn Lounge. And check out the complete list of RollWorks events at HubSpot INBOUND activities here. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

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Account Based Data

Kennected's Bulk LinkedIn Messaging Tool Continues to Get Highly Positive Reviews

Kennected | August 25, 2022

Kennected, a company that offers a SaaS-based marketing software, is proud to announce that their sales enablement software continues to gain highly positive reviews, with more than 52 five-star reviews on G2 and dozens of video testimonials on their YouTube channel. Recently, they received an email testimonial from Ryan Moskow, Chief Revenue Officer of Private Label Accelerator, who expressed gratitude for the bulk messaging tool for LinkedIn from Kennected that was able to drive growth for their business. In the testimonial, Ryan Moskow said, “My name is Ryan Moskow, I'm the Chief Revenue Officer of an E-Commerce automation company called Private Label Accelerator that specializes in launching, managing, and scaling our clients' Amazon FBA businesses." In the testimonial, Ryan Moskow said, “My name is Ryan Moskow, I'm the Chief Revenue Officer of an E-Commerce automation company called Private Label Accelerator that specializes in launching, managing, and scaling our clients' Amazon FBA businesses. My team and I have been leveraging LinkedIn for over a year now as part of our lead generation process and I am ecstatic to have come across Kennected. It streamlines every bit of that process for us. I wanted to send you a message to show my appreciation for your team. Both Bryce Ber and Emma Westlake have gone above and beyond to get us rolling! Excited to see what the future holds.” This LinkedIn bulk messaging tool is capable to sending personalized messages to either new or current connections on LinkedIn. This is an effective lead generation tool because LinkedIn accounts for 80 percent of all social media leads, according to the most recent social media statistics. With the LinkedIn messaging tool from Kennected, messages can be sent to people automatically. It is possible to send prospecting messages, connection requests, and any other type of message that one woul d like to send in LinkedIn. But the key to automating the sending of LinkedIn messages is to do it safely. LinkedIn allows the sending of automated messages except that it must be done properly. It is important to initiate meaningful conversations with connections in order to generate leads. The Cloud Kennect LinkedIn automation software mentioned in the Private Accelerator testimonial has several advantages. It allows the user to select the target audience easily. It is also possible to create campaigns with follow-ups. The user will simply need to create sequences for the first, second, or third degree connections, and then add as many follow-up messages as desired and establish time delays between them to simulate human behavior. The LinkedIn automation tool will do the rest. It also allows the user to make the message stand out by using tags that automatically fill in the prospect’s name, company, and more. This tool also has a real-time detailed analytics dashboard to allow the user to see the most successful campaigns and monitor the health of their account based on their LinkedIn SSI score. Users can also collect valuable public data regarding their connections to allow for follow-up using multiple channels. And users can link Kennected with their preferred CRM. Kennected also offers a proven agency white label partner solution. They have an Agency Department made up of people who specialize in handling their white label or private label partners. Kennected may be the best choice for those who are looking to white label a proven commodity. Founded in 2018, Kennected is a software as a service (SaaS) company that develops and offers tools for lead generation, automation, and education to help simplify the marketing activities of business owners and entrepreneurs. One example is their Lead Flow Mastery education platform that teaches LinkedIn mastery to entrepreneurs and business owners, such as personal branding, building relationships, copywriting, and how to apply their innovative marketing software. They have also developed a way to automate the prospecting and outreach activities through LinkedIn automation. And they are offering assistance to various companies of different sizes to generate leads that will ultimately be converted into their customers with the end result of boosting their revenue.

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Account Based Data

TrustRadius Announces LinkedIn Matched Audiences Integration

TrustRadius | March 21, 2022

On March 15, TrustRadius announced an intent data integration with LinkedIn Matched Audiences which is a part of LinkedIn Marketing Solutions. "Buyers use TrustRadius to research software and make a purchase decision, and their behavior translates to high-fidelity intent-data signals," said TrustRadius CEO Vinay Bhagat. "Buyers use TrustRadius to research software and make a purchase decision, and their behavior translates to high-fidelity intent-data signals," said TrustRadius CEO Vinay Bhagat. "Those downstream signals reveal buyers that are looking at your product, your competitors, pricing, product alternatives, features scorecards, FAQs, and, of course, customer reviews." "When we switched from manually importing TrustRadius downstream buyer intent data to using the integration with LinkedIn Matched Audiences, we increased our CTR by 35%," said Erin Christopher, director of Demand Generation, Totango. Thanks to this integration, B2B tech marketers can access downstream intent data from TrustRadius within LinkedIn Campaign Manager so that they can target and convert in-market buyers even in the late stages of the buying cycle. It proves TrustRadius’ efforts to help software providers adapt to how the buying landscape is evolving. With the help of this integration allows marketers to target LinkedIn ads to in-market accounts with personalized content and social proof like customer quotes they get from reviews on TrustRadius. As many as 50 companies are already using this integration to scale their ABM efforts, improve their click-through rates by as much as 35% and to lower their CPL by 20%. The integration is available for LinkedIn Match Audiences. It is simple to set up and can be used within minutes.

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Account Based Data

RollWorks Expands its Segmentation Capabilities Through LinkedIn Audience Syncing

RollWorks | September 09, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of RollWorks Audience Syncing for LinkedIn, a new integration with LinkedIn Marketing Solutions that allows customers to push RollWorks-created Account Lists into LinkedIn ad accounts. With this new feature, organizations of any size can leverage RollWorks' proprietary segmentation capabilities to identify high ROI accounts and ensure their ads are delivered to extremely targeted and relevant audiences on LinkedIn. With this news, RollWorks builds upon its current integration for LinkedIn that allows customers to run their single image Sponsored Content ads through the RollWorks platform via their RollWorks account. The new integration allows customers to connect their own LinkedIn Campaign Managers account, which provides the flexibility to push RollWorks-created Audience Lists to their LinkedIn Campaign Manager account and leverage all LinkedIn ad formats and targeting capabilities. "RollWorks focuses on the most relevant, high-quality prospects, and gives organizations a simple way to engage those targets," said Mike Stocker, SVP of Partnerships at RollWorks. "RollWorks focuses on the most relevant, high-quality prospects, and gives organizations a simple way to engage those targets," said Mike Stocker, SVP of Partnerships at RollWorks. "Audience Syncing is a powerful new integration that strengthens our ongoing collaboration with LinkedIn and gives our customers more flexibility to use RollWorks and LinkedIn together in the way that works best for them." Using Audience Syncing for LinkedIn, customers can: Get even more targeted with LinkedIn audiences using RollWorks' segmentation capabilities: a huge value-add to account-based marketers using both platforms RollWorks segmentation creates hyper-specific targeting using specific attributes like intent, engagement, and G2 searches. Customers can then layer on native LinkedIn facets like Job Title, Member Skills, and Company Growth Rate. Use all available LinkedIn ads: building off of the current RollWorks integration with LinkedIn Ads, which offers single image sponsored content ads, customers can now use all LinkedIn ads, such as Video, Event, Lead Gen Forms, Conversation Ads. Connect multiple LinkedIn Campaign Manager accounts to RollWorks Learn more about how to easily sync your RollWorks Audiences to your LinkedIn ad accounts. If you're at HubSpot INBOUND® 22 in Boston this week, stop by the ABM For Small Teams session with Randi Barshack, CMO of RollWorks, and Kaitlin Bellay, Head of Partner Marketing at LinkedIn, today, Thursday, September 8, at 2:20 pm ET in the LinkedIn Lounge. And check out the complete list of RollWorks events at HubSpot INBOUND activities here. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

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Account Based Data

Kennected's Bulk LinkedIn Messaging Tool Continues to Get Highly Positive Reviews

Kennected | August 25, 2022

Kennected, a company that offers a SaaS-based marketing software, is proud to announce that their sales enablement software continues to gain highly positive reviews, with more than 52 five-star reviews on G2 and dozens of video testimonials on their YouTube channel. Recently, they received an email testimonial from Ryan Moskow, Chief Revenue Officer of Private Label Accelerator, who expressed gratitude for the bulk messaging tool for LinkedIn from Kennected that was able to drive growth for their business. In the testimonial, Ryan Moskow said, “My name is Ryan Moskow, I'm the Chief Revenue Officer of an E-Commerce automation company called Private Label Accelerator that specializes in launching, managing, and scaling our clients' Amazon FBA businesses." In the testimonial, Ryan Moskow said, “My name is Ryan Moskow, I'm the Chief Revenue Officer of an E-Commerce automation company called Private Label Accelerator that specializes in launching, managing, and scaling our clients' Amazon FBA businesses. My team and I have been leveraging LinkedIn for over a year now as part of our lead generation process and I am ecstatic to have come across Kennected. It streamlines every bit of that process for us. I wanted to send you a message to show my appreciation for your team. Both Bryce Ber and Emma Westlake have gone above and beyond to get us rolling! Excited to see what the future holds.” This LinkedIn bulk messaging tool is capable to sending personalized messages to either new or current connections on LinkedIn. This is an effective lead generation tool because LinkedIn accounts for 80 percent of all social media leads, according to the most recent social media statistics. With the LinkedIn messaging tool from Kennected, messages can be sent to people automatically. It is possible to send prospecting messages, connection requests, and any other type of message that one woul d like to send in LinkedIn. But the key to automating the sending of LinkedIn messages is to do it safely. LinkedIn allows the sending of automated messages except that it must be done properly. It is important to initiate meaningful conversations with connections in order to generate leads. The Cloud Kennect LinkedIn automation software mentioned in the Private Accelerator testimonial has several advantages. It allows the user to select the target audience easily. It is also possible to create campaigns with follow-ups. The user will simply need to create sequences for the first, second, or third degree connections, and then add as many follow-up messages as desired and establish time delays between them to simulate human behavior. The LinkedIn automation tool will do the rest. It also allows the user to make the message stand out by using tags that automatically fill in the prospect’s name, company, and more. This tool also has a real-time detailed analytics dashboard to allow the user to see the most successful campaigns and monitor the health of their account based on their LinkedIn SSI score. Users can also collect valuable public data regarding their connections to allow for follow-up using multiple channels. And users can link Kennected with their preferred CRM. Kennected also offers a proven agency white label partner solution. They have an Agency Department made up of people who specialize in handling their white label or private label partners. Kennected may be the best choice for those who are looking to white label a proven commodity. Founded in 2018, Kennected is a software as a service (SaaS) company that develops and offers tools for lead generation, automation, and education to help simplify the marketing activities of business owners and entrepreneurs. One example is their Lead Flow Mastery education platform that teaches LinkedIn mastery to entrepreneurs and business owners, such as personal branding, building relationships, copywriting, and how to apply their innovative marketing software. They have also developed a way to automate the prospecting and outreach activities through LinkedIn automation. And they are offering assistance to various companies of different sizes to generate leads that will ultimately be converted into their customers with the end result of boosting their revenue.

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TrustRadius Announces LinkedIn Matched Audiences Integration

TrustRadius | March 21, 2022

On March 15, TrustRadius announced an intent data integration with LinkedIn Matched Audiences which is a part of LinkedIn Marketing Solutions. "Buyers use TrustRadius to research software and make a purchase decision, and their behavior translates to high-fidelity intent-data signals," said TrustRadius CEO Vinay Bhagat. "Buyers use TrustRadius to research software and make a purchase decision, and their behavior translates to high-fidelity intent-data signals," said TrustRadius CEO Vinay Bhagat. "Those downstream signals reveal buyers that are looking at your product, your competitors, pricing, product alternatives, features scorecards, FAQs, and, of course, customer reviews." "When we switched from manually importing TrustRadius downstream buyer intent data to using the integration with LinkedIn Matched Audiences, we increased our CTR by 35%," said Erin Christopher, director of Demand Generation, Totango. Thanks to this integration, B2B tech marketers can access downstream intent data from TrustRadius within LinkedIn Campaign Manager so that they can target and convert in-market buyers even in the late stages of the buying cycle. It proves TrustRadius’ efforts to help software providers adapt to how the buying landscape is evolving. With the help of this integration allows marketers to target LinkedIn ads to in-market accounts with personalized content and social proof like customer quotes they get from reviews on TrustRadius. As many as 50 companies are already using this integration to scale their ABM efforts, improve their click-through rates by as much as 35% and to lower their CPL by 20%. The integration is available for LinkedIn Match Audiences. It is simple to set up and can be used within minutes.

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