. Resources/Whitepapers/9bc2366b-9b5d-41bb-ae8f-08ea7bbe53dd_4-E2E-eCommerce-Digital-Marketing.pdf
Search engine optimization, commonly referred to as SEO, aims to improve a site’s communication with search engines and end consumers themselves—with the ultimate goal of bringing consumers from search pages to checkout pages. Better SEO practices means higher organic search ranking on sites like Google, Bing, and Yahoo! This lends to greater visibility and the increased likelihood of users clicking through to your site. What factors improve SEO? There are many. At the top of the list is creating original, concise, one-of-a-kind page titles, descriptive meta tags, simple URLs and accurate descriptions of what the site offers. When users search for words that are in the title or meta description, these are bolded and stand out on the page. Choose your words carefully. DOWNLOAD