. Resources/Whitepapers/d87f47f5-bd19-4e6f-a786-880189be3710_hoqu-whitepaper-en.pdf
Everyone is familiar with services such as Uber and Booking.com, but few people are aware that, in fact, they are affiliate programs. An affiliate program is a marketing model, where an affiliate intermediary is involved in a promotional campaign, and an advertiser pays for end results. Any advertiser can create their own affiliate program. They can do so independently or by using existing affiliate program constructs. In the latter case, the advertiser is subject to the affiliate's costs, as well as the need to combat potential fraudulent actions on the part of affiliates. Moreover, the affiliates lack trust in the advertiser, as no one can be sure that results are not being concealed or tampered with. Such shortcomings are absent when an advertiser relies on the services of an affiliate network. However, costs rise as up to 50% of results could be commissions paid for the affiliate network. DOWNLOAD