Home > Resources > Infographics > 10 REASONS TO CELEBRATE ACCOUNT-BASED MARKETING

10 REASONS TO CELEBRATE ACCOUNT-BASED MARKETING

March 3, 2017

If you are in B2B marketing and don’t know about SiriusDecisions, then you are missing out. I’d highly recommend following Megan Heuer on Twitter. Before we get into 10 reasons why B2B companies can’t live without account-based marketing, here’s a little about more about Megan. She’s is a sales and marketing thought leader with more than 20 years of industry and professional services experience.

Spotlight

Vivid Marketing, Inc.

Vivid Marketing, Inc. - We're a company who puts our people and culture first; thanks for taking a few minutes to get to know us! Vivid Marketing, Inc. is a privately owned direct sales and marketing company located in Columbia, MD. By utilizing our outsourced sales professionals, our Clients are provided with the valuable ability to reach and educate potential customers while having their undivided attention. Our approach is the fastest and most cost-effective way. Not only do we enhance brand loyalty for our Clients, but in a matter of weeks, our professional sales force can institute an immediate, widespread and aggressive sales campaign, which translates into increased revenues and long-term success.

Other Infographics

How To Sell To C-suite Executives?

Infographic | May 12, 2021

This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.

Why Should You Implement AI-based Marketing in Your ABM Strategy?

Infographic | December 18, 2021

In a recent survey, Demandbase found that 80% of marketers had plans to integrate AI into their ABM marketing strategy. Another survey conducted by MarketingProfs concluded that businesses that used AI in their ABM strategies had 59% higher closing rates as compared to others. They saw a 58% increase in their revenue and a 52% increase in their conversions.

Automation in Account-Based Marketing

Infographic | February 28, 2022

Demand generation and ABM can - and should - complement each other. Companies should consider integrated solutions incorporating a mix of ABM and marketing automation to interact with prospects and customers. - Tim Kopp, CEO of Terminus.

Using Intent Data in ABM

Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

10 REASONS TO CELEBRATE ACCOUNT-BASED MARKETING