B2B vs. B2C Social Strategy

August 4, 2017

Social advertising allows you to effectively reach people on social platforms, both in their personal and their professional lives. Whether your brand desires to advertise to B2C or B2B, social platforms can return strong ROI when you have the right strategy. Let’s take a look at this Infographic why social media strategies differ between B2B and B2Cbrands to connect with your social audience.

Spotlight

Emplifi

Emplifi is the leading unified CX platform built to bring marketing, care and commerce together to help businesses close the customer experience gap. Emplifi is a global company with over 20 years of industry expertise helping more than 7,000 brands, such as Delta Air Lines, Samsung, and Ford Motor Company, provide their customers with outstanding experiences at every touchpoint on their customer journey. For more information, visit www.emplifi.io

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As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month. The process of qualifying leads is not as easy as it seems and undoubtedly, each company has its own unique method. Lead qualification can be done using several types of frameworks and each method has its logic and analytical reasoning. Each lead qualification framework helps ease things a bit.

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Using Intent Data in ABM

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Why Should You Implement AI-based Marketing in Your ABM Strategy?

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Spotlight

Emplifi

Emplifi is the leading unified CX platform built to bring marketing, care and commerce together to help businesses close the customer experience gap. Emplifi is a global company with over 20 years of industry expertise helping more than 7,000 brands, such as Delta Air Lines, Samsung, and Ford Motor Company, provide their customers with outstanding experiences at every touchpoint on their customer journey. For more information, visit www.emplifi.io

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