Sky IQ
For the past 16 years, we have analysed and interpreted consumer behaviour to help our clients engage with their consumers more effectively. We combine our clients’ data with our own in order to build an understanding that’s not only useful for informing future marketing campaigns, but also areas such as strategy and investment. We enhance our clients’ understanding of their customers and the habits of consumers across the UK. Using this data-driven insight it predicts consumer behaviour to inform future marketing campaigns, strategy and investment, and helps its clients to engage more effectively with consumers through targeted marketing that improves customer retention and increases market share.