Slip Past the Velvet Rope with ABM

March 12, 2019

Account based marketing helps your organization treat valuable prospects like the rockstars they are, while championing you as an insider who understands their business needs. Adding an ABM component to your digital strategy helps you reach those hard-to-access VIPs who make B2B buying decisions which can shorten B2B sales cycles, increase contract values and decrease customer acquisition costs. This infographic illustrates the stellar ROI you can generate with a well-executed ABM campaign.

Spotlight

Beyond Intent

Beyond Intent is the First Intent Marketing Consultancy in the Southern Hemisphere. Intent Marketing is the emerging practice of delivering communications to consumers based on understanding Why they need a product or service instead of pushing messaging at them about What you want them to buy. In other words, we take Context and State of Mind into consideration and do not stop at the Click or the Like.

Other Infographics
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Chatbots: Revolutionizing B2B Engagement

Infographic | July 13, 2022

Businesses are using conversational marketing to improve customer interactions and meet their pipeline goals by engaging buyers. Why Use Chatbots in ABM? Account-based chatbots can segment data, audiences, intent signals, and personalization for better targeting.

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Importance of Personalized Content in ABM

Infographic | February 7, 2022

90% of consumers find personalized content to be somewhat appealing (Statista).88% of marketers want to deliver a better customer experience through personalization (Evergage).

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How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

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How To Sell To C-suite Executives?

Infographic | May 12, 2021

This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.

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Accelerate your Buyer's Journey by curating relevant content

Infographic | June 2, 2022

Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

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B2B Enters The Experience Era

Infographic | December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

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Spotlight

Beyond Intent

Beyond Intent is the First Intent Marketing Consultancy in the Southern Hemisphere. Intent Marketing is the emerging practice of delivering communications to consumers based on understanding Why they need a product or service instead of pushing messaging at them about What you want them to buy. In other words, we take Context and State of Mind into consideration and do not stop at the Click or the Like.

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