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Drive Revenue More Efficiently with Account-Based Marketing

Account-based marketing is the talk of the marketing world. With so many tools available to support ABM strategies, it is now easier than ever to identify, qualify, and engage leads at target accounts. ABM allows marketers to automate processes and increase efficiency when sending highly-coveted leads over to sales. Learn more about how DemandGen can help you on your ABM journey.

Spotlight

Vivid Marketing, Inc.

Vivid Marketing, Inc. - We're a company who puts our people and culture first; thanks for taking a few minutes to get to know us! Vivid Marketing, Inc. is a privately owned direct sales and marketing company located in Columbia, MD. By utilizing our outsourced sales professionals, our Clients are provided with the valuable ability to reach and educate potential customers while having their undivided attention. Our approach is the fastest and most cost-effective way. Not only do we enhance brand loyalty for our Clients, but in a matter of weeks, our professional sales force can institute an immediate, widespread and aggressive sales campaign, which translates into increased revenues and long-term success.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
MORE VIDEOS

Spotlight

Vivid Marketing, Inc.

Vivid Marketing, Inc. - We're a company who puts our people and culture first; thanks for taking a few minutes to get to know us! Vivid Marketing, Inc. is a privately owned direct sales and marketing company located in Columbia, MD. By utilizing our outsourced sales professionals, our Clients are provided with the valuable ability to reach and educate potential customers while having their undivided attention. Our approach is the fastest and most cost-effective way. Not only do we enhance brand loyalty for our Clients, but in a matter of weeks, our professional sales force can institute an immediate, widespread and aggressive sales campaign, which translates into increased revenues and long-term success.

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