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How can influencer marketing power your ABM strategy?

Tim's Top Tips is back! This week Tim discusses how influencer marketing can help with your ABM strategy.

Spotlight

HiP B2B

HiP is a full-service B2B demand generation agency. We utilize content, email, historical data and marketing automation to drive high-value outcomes for marketing and technology clients. Our key differentiators include a vast contact database with millions of engagement points, extensive targeting options including historic behavior, impressive fulfillment speeds, and exemplary lead quality standards. HiP serves clients like Google, Oracle, Marketo, Adobe, Salesforce.com, CenturyLink, HP.com, ProofHQ, Workfront, Vidyard, Tealium and many others. Our methodology and services drive standard-setting lead counts for companies as diverse as IBM, Dell, Microsoft and others. HiP also has large relationships with all of the major B2B content syndicators and delivered over 750,000 qualified leads to clients in 2015. Our moderated LinkedIn group, “Demand Generation and Content Marketing”, has more than 6,900 members. HiP's CEO is recognized as a Top 25 Content Marketer, has over 13,400 followers

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
MORE VIDEOS

Spotlight

HiP B2B

HiP is a full-service B2B demand generation agency. We utilize content, email, historical data and marketing automation to drive high-value outcomes for marketing and technology clients. Our key differentiators include a vast contact database with millions of engagement points, extensive targeting options including historic behavior, impressive fulfillment speeds, and exemplary lead quality standards. HiP serves clients like Google, Oracle, Marketo, Adobe, Salesforce.com, CenturyLink, HP.com, ProofHQ, Workfront, Vidyard, Tealium and many others. Our methodology and services drive standard-setting lead counts for companies as diverse as IBM, Dell, Microsoft and others. HiP also has large relationships with all of the major B2B content syndicators and delivered over 750,000 qualified leads to clients in 2015. Our moderated LinkedIn group, “Demand Generation and Content Marketing”, has more than 6,900 members. HiP's CEO is recognized as a Top 25 Content Marketer, has over 13,400 followers

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