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Account Based Marketing Solutions

ABM raises the stakes of marketing campaigns by enabling marketers to prioritize and target accounts that are most likely to convert. We enable this journey across the marketing funnel.

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NAXION

NAXION is a research-powered boutique that consults on strategic business issues in specialized industry sectors, including Health & LIfe Sciences, Financial Services, Information Technology, Energy, Building & Industrial Systems, Vehicles & Heavy Equipment, Consumer Products and B2B. Depth of marketing experience in key verticals, combined with sophisticated research capabilities and advanced analytics guide an integrative approach to data-driven decision support. The firm's NAscence Group supports bio-innovation within Large and emerging pharma companies by providing forecasting and other research-based consulting services in support of commercialization strategy. Types of projects routinely conducted by the firm include market segmentation, opportunity assessment, demand forecasting, pricing, positioning and market entry strategy, innovation and transformation, brand health, lifecycle management and customer experience. Project leaders are supported by an in-house team of methodolog

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
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Spotlight

NAXION

NAXION is a research-powered boutique that consults on strategic business issues in specialized industry sectors, including Health & LIfe Sciences, Financial Services, Information Technology, Energy, Building & Industrial Systems, Vehicles & Heavy Equipment, Consumer Products and B2B. Depth of marketing experience in key verticals, combined with sophisticated research capabilities and advanced analytics guide an integrative approach to data-driven decision support. The firm's NAscence Group supports bio-innovation within Large and emerging pharma companies by providing forecasting and other research-based consulting services in support of commercialization strategy. Types of projects routinely conducted by the firm include market segmentation, opportunity assessment, demand forecasting, pricing, positioning and market entry strategy, innovation and transformation, brand health, lifecycle management and customer experience. Project leaders are supported by an in-house team of methodolog

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