Targeted Advertising in Magazine Markets and the Advent of the Internet

whitePaper | November 30, 2019

Organizations that use a channel-based ABM strategy are advantaged as they tap into the broader reach already built into their channel partner network. This extended ABM strategy provides all parties with the visibility and the foundation for collaboration on the accounts, leads, and deals that help build pipeline, revenue, and partner traction. “Nearly half of its practitioners

whitePaper | September 30, 2022

Alignment between marketing and sales is a top priority at most organizations. After all, the more marketing and sales teams are aligned, the better the results. When marketing and sales are in sync, teams see increased revenue, improved customer retention, increased renewals, and better win rates. Despite the fact that teams want alignment, many struggle to achieve it. That’s, in part, because gaining alignment isn’t easy. If your company is already performing well, it may be tempting to continue on upholding the status quo—making sales through reputation or referrals. If your company is underperforming, it may be overwhelming to address issues with alignment. In either case, getting aligned is essential.

whitePaper | November 15, 2019

In the midst of the growing level of data sources and external competition, one of the greatest threats to your success is internal. Mistrust, miscommunication, and misinformation between sales, marketing, and customer success can cause frustration, turnover, lost deals, and missed growth opportunities. Marketing doesn’t trust that sales reps are reaching out to the right accounts, while Sales feels overwhelmed by a never-ending list of what seem like low quality leads.

whitePaper | January 25, 2023

Intent data has been making waves in digital environments by improving customer interactions from that phase of initial interest, all the way to becoming a converted account. For the better part of a decade, data-driven observations of customer behavior have relied heavily on insights derived from first-party data - insight into what actions customers take directly on an organization’s website. While this approach has strong pros for increasing account growth or capitalizing on inbound leads, the decision making process in the buyer journey often starts long before a prospect lands on a business’ website.

whitePaper | February 22, 2023

Here are the 10 ways B2B marketing teams are leveraging the power of intent to fill their pipelines, engage targets, and guide prospects all the way to a sale. Maybe your organization wants to leverage intent data but is not able to allocate the necessary budget or the manpower to build an in-house solution. A more workable alternative might be to import ready-to-work leads generated by an intent monitoring platform. When reviewing possible lead generation partners — like content syndicators and tele-prospecting sources — be sure to ask vendors whether they use intent data in generating the leads they send you, and listen carefully to their responses. The growing popularity of intent data is no secret, and many marketers have begun working the word “intent” into their marketing — including those who incorporate intent data only in the very loosest sense.

whitePaper | September 1, 2022

Marketers spend anywhere from 5% to 20% of annual gross revenue on advertising spend, so what does it take to get the most out of that spend? In this guide, we walk through how to use advertising for the full funnel, from awareness to customer retention. You will learn: How to work smart, not hard: optimize your ads for a full funnel experience using the tools you already have and leveraging ABM in the process Ways to experiment with your ads to find the right mix for your audience A stage-by-stage full funnel blueprint to create ads that resonate with your audience each step of the way, including the goal, approach, and CTAs.