What’s Working In Channel Partner Incentives
Despite being a mainstay of most channel partner programs, incentives are falling short of achieving desired results. According to a recent poll, fewer than 50% of vendors believe their incentive programs work.
This special report will explain how to craft a well-rounded incentive program to ensure a better return on investments. Vendors must guarantee that their offers:
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Deliver mutually beneficial results;
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Align with go-to-market motions of selected partners;
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Address business or personal interest of partners; and
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Minimize participation friction.