Account Based Advertising

4 Common Intent Data Mistakes (And How To Avoid Them)

July 20, 2022

Everywhere marketers turn, people are talking about intent data. After all, 94% of marketers believe that using data to track buyer intent gives them a competitive advantage. But in reality, many organizations are barely scraping the surface of how intent data can benefit them and, more importantly, their bottom line. Throughout

Spotlight

Converge

Fully integrated and data fluent marketing partner, leveraging curated media and eCommerce strategies to drive customer acquisition. - Delivering measurable performance; integrating paid search, paid social, and programmatic with innovative print and TV to drive higher ROI. - An inquisitive and focus approach to understanding our clients, their sales, and marketing operations.

OTHER WHITEPAPERS
news image

The Clearbit playbook for intent-based outreach

whitePaper | January 15, 2023

It’s harder than ever for marketers to create and capture demand - and turn it into pipeline. And, customer acquisition cost is rising due to: More advertisers than digital ad inventory Stronger online privacy regulations More channels and platforms Marketers must do more with less by finding efficient ways to grow their business.

Read More
news image

B2B Social and Display Advertising: The 2022 guide to improving advertising performance

whitePaper | January 16, 2023

Our B2B social and display advertising guide will help you optimize your campaigns for conversion. It explores the fundamentals of a successful advertising framework that'll help you define your marketing goals, meet your customers where they are, design creative that's optimized for conversion, and build landing pages that convert.

Read More
news image

4 Steps To Deliver A Successful ABM Campaign

whitePaper | January 10, 2023

92% of B2B marketing specialists worldwide rated ABM as extremely effective per a Forrester study in 2015. Since then, this number has likely increased. ABM allows your business to focus on high-value accounts, to align your marketing and sales efforts and thereby, to achieve better results.

Read More
news image

How to Optimize Your ABM Strategy with Intent Data

whitePaper | January 10, 2023

Today’s B2B buyer is better informed than ever before, which comes with a growing preference for self-service buying experiences (i.e., opting to research products on their own as opposed to connecting with a salesperson). In fact, when surveyed, 87% of B2B buyers said they would prefer to self-serve all or part of their buying journey – meaning by the time a buyer fills out a contact form from your website, they are likely in the final stages of their decision-making process.

Read More
news image

The Complete Guide to Account-Based Marketing

whitePaper | April 5, 2023

Wouldn’t it be great if you could engage with your target accounts at the right time and delight them with relevant messaging? You save valuable resources by not focusing on the accounts and prospects who aren’t likely to be interested in your offerings or don’t fit your ideal customer profile during the sales process. Sounds like a sales and marketing heaven, doesn’t it? Well, this state of nirvana is achievable, and the fastest path to it is with account-based marketing.

Read More
news image

Reclaiming Channel Partners’ Rightful Spot in ABM

whitePaper | November 30, 2019

Organizations that use a channel-based ABM strategy are advantaged as they tap into the broader reach already built into their channel partner network. This extended ABM strategy provides all parties with the visibility and the foundation for collaboration on the accounts, leads, and deals that help build pipeline, revenue, and partner traction. “Nearly half of its practitioners

Read More

Spotlight

Converge

Fully integrated and data fluent marketing partner, leveraging curated media and eCommerce strategies to drive customer acquisition. - Delivering measurable performance; integrating paid search, paid social, and programmatic with innovative print and TV to drive higher ROI. - An inquisitive and focus approach to understanding our clients, their sales, and marketing operations.

Events