Account Based Advertising

4 Common Intent Data Mistakes (And How To Avoid Them)

July 20, 2022

Everywhere marketers turn, people are talking about intent data. After all, 94% of marketers believe that using data to track buyer intent gives them a competitive advantage. But in reality, many organizations are barely scraping the surface of how intent data can benefit them and, more importantly, their bottom line. Throughout

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V2 Strategies

Does your brand create a compelling impression of how you make a difference – for your customers, your employees, and the world around you? Is it consciously designed to strike a responsive chord among the people most important to your business success...

OTHER WHITEPAPERS
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The Hidden Costs of Doing Nothing: Why B2B Enterprises Need an ABM Platform

whitePaper | February 1, 2023

Account-based marketing (ABM) is built upon the premise that not all accounts are created equal, meaning that some accounts should be prioritized and targeted based on their revenue-generating potential. In fact, a Forrester 2022 Total Economic Impact™ Study found that customers adopting ABM and using a platform purpose-built to provide an account-first context for all data and engagement efforts had a return-on-investment of 367 percent in three years and a payback period of less than six months.

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How Does Your Sales Development Program Measure Up?

whitePaper | September 20, 2022

As technology markets have become increasingly competitive over the last several years, companies have had to increase their prospecting capabilities to deliver new growth. Marketing-led demand generation has not done nearly enough to provide necessary pipeline coverage. New technology has massively increased the outreach capabilities of sales development teams and along with it, increased pressure from investors has been exerted on these teams to make up the difference with ever-increasing activity levels.

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The Essential Guide to the Buying Experience of the Future

whitePaper | August 23, 2022

Your buyers’ lives, preferences, and expectations have changed. Two-thirds or 67% of buyers prefer remote or digital interactions - and they expect those interactions to be substantive and valuable. They hold your sellers to a high standard. That means the buying experiences of the past - in-person meetings, transactional conversations, and linear sales funnels - no longer deliver. So forget your old sales playbook. Your best value proposition is an impactful buying experience that guides people to the best possible decision.

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B2B Social and Display Advertising: The 2022 guide to improving advertising performance

whitePaper | January 16, 2023

Our B2B social and display advertising guide will help you optimize your campaigns for conversion. It explores the fundamentals of a successful advertising framework that'll help you define your marketing goals, meet your customers where they are, design creative that's optimized for conversion, and build landing pages that convert.

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The State of Marketing Operations Talent: 2022

whitePaper | September 15, 2022

Marketing operations leaders can feel it: MOPs is facing a talent crisis. It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense. To better understand this fast-changing landscape, Highway Education and Demandbase set out to uncover what the MOPs industry is up against and to provide guidance to its leaders. The result was the State of MOPs Talent study.

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Better Pipeline > More Leads: How to Shrink Time to Revenue in 4 Steps

whitePaper | December 10, 2022

With pressure on the rise to prove value AND generate results fast, marketers can no longer rely on just quantity. While the goal remains to maximize on the volume of leads, the bigger focus now is on the quality of leads (your best-fit accounts!) Quality leads are best-fit accounts for your business that are ready to buy based on high fit scores, levels of intent, spikes in engagement, data, and more!

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Spotlight

V2 Strategies

Does your brand create a compelling impression of how you make a difference – for your customers, your employees, and the world around you? Is it consciously designed to strike a responsive chord among the people most important to your business success...

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