A Driving Force Behind Every Successful Demand Generation Initiative

July 10, 2018

This Ebook looks into business development best practices for startup companies based on the perspectives of some key sales and marketing executives that Jeff Leroux, Head of Sales and Channels at B2BSignals, has interviewed. Across the various interviews, one central theme has emerged - that executives in both sales & marketing rely heavily on data to gain access to the RIGHT people at the RIGHT companies while ensuring marketing and sales objectives are consistently congruent.

Spotlight

Kickfire

Kickfire’s analytic appliance scales down the cost and complexity of high performance data warehousing, delivering the best query performance per dollar, Watt and cubic foot available in the industry today. Our analytic appliances deliver blazing fast results for even complex queries on databases initially up to 5 Terabytes, making them ideal for almost any departmental data warehousing environment. Kickfire’s industry-first data flow architecture places the power of parallel processing on a highly innovative SQL Chip. The SQL Chip, paired with Kickfire’s compressed column store database, radically alters the economics of query processing -- delivering the power of dozens of general purpose CPUs in a compact, highly affordable data warehouse appliance.

OTHER WHITEPAPERS
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How Marketers Are Using Location Data - And the Road Ahead

whitePaper | December 18, 2016

Most previous platforms have not had the ability to know where their owner is, or for that matter – the ability to move from place to place with them. This puts mobile devices precisely at the nexus between our wants and needs and the ability to fulfill them, making them the perfect conduit to move consumers down the path to conversion in what isn’t just real-time but real-place.

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Market Segmentation of Facebook Users

whitePaper |

In this paper, I develop afresh a comprehensive approach to market segmentation of Facebook users.

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Peering into the Future of Digital Advertising

whitePaper | November 25, 2015

This statement, made more than a century ago, remains relevant today for many marketers. With the plethora of digital marketing channels available across various media, marketers are challenged to decide how to invest their marketing budgets to achieve the biggest bang across touch points. The dilemma extends across the entire marketing spectrum, from deciphering the right audience attributes and their preferences to determining the optimum mix of media channels for audience targeting. While making decisions on the media mix and audience attributes, marketers often struggle with measuring ROI of ad spends and their direct impact on revenues. An additional challenge is getting the attention of the digital customer who is flooded with a multitude of messages from different brands. Amid this incessant bombardment, consumers only focus on advertisements that are relevant, customized and unobtrusive.

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Account-Based Marketing at Scale Delivers Results

whitePaper |

(ABM) can seem complicated, but when methodically divided into sequential steps and implemented with the help of technology, it can deliver significant results. In this Select Practice, we describe how Demandbase applied operational discipline and analytics to deliver ABM at scale, using technology to make the approach work with limited resources.

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REENGINEERING YOUR LEAD FLOWS TO ENABLE ACCOUNTBASED MARKETING

whitePaper |

John Salesman represents an up-and-coming B2B technology company, and he’s having a bad day. It’s the end of another quarter, and again he’s come up short on quota…

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Pipeline Management and Forecasting Are Key to Improving the Sales Experience

whitePaper | October 3, 2018

Let’s explore some of the current processes around pipeline management and forecasting and how they can be improved.

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Spotlight

Kickfire

Kickfire’s analytic appliance scales down the cost and complexity of high performance data warehousing, delivering the best query performance per dollar, Watt and cubic foot available in the industry today. Our analytic appliances deliver blazing fast results for even complex queries on databases initially up to 5 Terabytes, making them ideal for almost any departmental data warehousing environment. Kickfire’s industry-first data flow architecture places the power of parallel processing on a highly innovative SQL Chip. The SQL Chip, paired with Kickfire’s compressed column store database, radically alters the economics of query processing -- delivering the power of dozens of general purpose CPUs in a compact, highly affordable data warehouse appliance.

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