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Intent-driven Advertising: How to Lower Your CAC on LinkedIn
December 15, 2022
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Venables Bell & Partners is an internationally recognized independent San Francisco advertising agency founded on good intentions. We believe, above all else, in doing right by our people and our clients.
whitePaper | February 1, 2023
The information you need to target your ideal accounts efficiently is scattered across your systems and processes (or just plain hidden, such as buyer intent).
As a result of the broken and incomplete data, your sales and marketing teams have account blindness. They have no choice but to make hunch-based decisions.
It doesn’t matter how much training you’ve put them through. They will end up spamming prospects (and maybe even existing clients) because they don’t have the intelligence-based insights to guide them.
whitePaper | November 20, 2019
As we asserted in our recent white paper, Humanizing the Account Based Marketing Experience, marketing/sales duo that don’t respect each other can torpedo even the best Account Based Marketing (ABM) program. While many of today’s account based marketing and sales strategies are powered by technology and AI, the human element (knowing who your customers and prospects are at a deep level) is critical.
whitePaper | April 14, 2021
Today, work and home life are converging due to the pandemic and a greater acceptance of remote work as a business practice. In addition, the same individual attention and personalized approach that people demand from the B2C companies they interact with as consumers is now being demanded from the B2B companies they engage with as business buyers. As we hunker down at home, connecting with business prospects now means reaching them the same way B2C companies reach consumers.
This white paper outlines why account-based marketing for the individual (ABM-i) is the future of ABM. You'll learn:
8 ABM-i strategies to create a truly personalized approach for engaging decision-makers;
How to use technology, data and analytics to build a scalable, yet personal outreach plan; and
Real-world examples of effective ABM-i programs from leaders across industries.
whitePaper | January 5, 2023
The B2B buyer’s journey is growing increasingly complex. At the same time, marketing is getting a bigger seat at the executive table with record-high technology budgets that are expected to surpass those of CIOs this year. To top off this added complexity and growing accountability, buzzed-about advances in data analytics have stakeholders assuming marketing can seamlessly report on the evolving landscape in which they operate.
whitePaper | November 1, 2022
Webinars excel at establishing your organization’s thought leadership position and engaging them on a deeper level than other content, but its value is diminished significantly if you don’t make a strong effort to nurture those leads into new customers. Marketing automation plays an essential role in optimizing webinars as lead generation tools, orchestrating the pre-planning and post-webinar phases to drive more and better-qualified leads through your nurture program.
whitePaper | January 27, 2022
ABM focuses on targeting the right accounts at the right time and treating your prospect as a market of one. But an often-overlooked component within targeting campaigns is understanding the customer — generating insights into account activities are the missing link.
The challenge lies in figuring out which points of information are most relevant to your prospect and crafting a plan to fully leverage them to drive engagement. Enterprise buyers are increasingly protective of their time, while a potential vendor that still expects the luxury of a lengthy introduction and a recounting of what challenges stand in the way of the organization’s progress is unlikely to move the relationship forward.
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