MME16 - ABM Brings Sales and Marketing Together Through Data

There is a divide between sales and marketing, based on the fact that each team is using a different set of metrics and goals, despite all working towards the same goal of growing revenue for the company. Come learn how Account-Based Marketing and predictive marketing solutions can help marketing and sales align by jointly focusing on the best opportunities and delivering a customer-centric experience across the entire funnel.

Spotlight

Sage Communications

Sage Communications is an integrated communications agency that creates strategic outcomes for enterprise, government, and social-benefit organizations. We craft tailored communications and consulting solutions from a mix of in-house strategy, research, branding, marketing, public relations, social media, digital, and event services. Our clients include global enterprises, early-growth firms, associations, government agencies, and coalitions. We contribute to our community through active sponsorship and volunteerism at the DC Jazz Festival, National Cherry Blossom Festival, S&R Foundation, Access Youth, The Children’s Inn at NIH, and the Leadership of Greater Washington.

OTHER WHITEPAPERS
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Ignite Your ABX - Winning With Today’s B2B Customers

whitePaper | August 4, 2022

Buyers are influenced by brands they know. By leaning into the entire customer journey, B2B brands can start to think beyond lead-based strategies with account-based experiences (ABX). Delivering account-based experiences (ABX) helps you find and keep customers by staying active in the market and nurturing meaningful account relationships. Learn what successful account-based experiences look like and how to get started on a full-funnel, always-on ABX approach. You’ll discover: Why brand building creates more value than sales activation Key differences among account-based targeting, marketing, and experience Tips on how to implement ABX strategically, one ecosystem at a time How to align your go-to-market teams and accelerate revenue

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Long Hold Times Are Killing Your Customer Experience

whitePaper | June 1, 2022

Waiting on hold to get help is inevitable. That being said, long wait times, being bounced around to multiple people, and inability to resolve issues contribute to overall poor experiences for customers and businesses. Time flies when we’re having fun, and it drags on when we’re bored. Sometimes it’s on our side, and other times it’s racing against us. 90-seconds can feel like an eternity when you’re sitting on the phone waiting for help, or answering automated voice prompts, or even waiting for a response from an agent on live chat agent.

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4 Common Intent Data Mistakes (And How To Avoid Them)

whitePaper | June 27, 2022

Everywhere marketers turn, people are talking about Intent data. After all, 94% of marketers believe that using data to track buyer Intent gives them a competitive advantage. But Intent data is now a term whose meaning, like most buzzwords, has gotten diluted. There’s a false belief that Intent data is a silver bullet, alleged to solve any and all marketing woes. But in reality, many organizations are barely scraping the surface of how Intent data can benefit them and, more importantly, their bottom line.

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The Demand Orchestration datasheet

whitePaper | December 15, 2019

Demand generation leaders at global B2B organizations with a complex range of products and buyers use Idio to predict the interests of every individual, and automatically deliver relevant 1:1 experiences across digital channels.q

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The Expert’s Guide to Building a GTM Strategy That Works

whitePaper | February 4, 2022

Finding new customers is a constant struggle for any business. Whether you’re launching a new product, entering a new market, or even branding your business, you have to get the word out. That’s why you need a GTM strategy. At its core, a go-to-market strategy is an action plan outlining the steps to be taken by a company so it can reach out to the right audience with the right message to grow and brand itself as a company. In a nutshell, it covers everything from product development to customer service, including business strategy.

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The Essential Intent Data Guide

whitePaper | June 1, 2022

Find out how Intent data strengthens the foundation of your marketing and sales strategy by reading the essential Intent data guide. In this guide, you'll also find answers to the important questions about Intent data, like What exactly is Intent data, and what are the different types of it? Why should I be paying attention to Intent data? How can I start using Intent data today? How does Intent data accelerate B2B growth and drive ROI?

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Spotlight

Sage Communications

Sage Communications is an integrated communications agency that creates strategic outcomes for enterprise, government, and social-benefit organizations. We craft tailored communications and consulting solutions from a mix of in-house strategy, research, branding, marketing, public relations, social media, digital, and event services. Our clients include global enterprises, early-growth firms, associations, government agencies, and coalitions. We contribute to our community through active sponsorship and volunteerism at the DC Jazz Festival, National Cherry Blossom Festival, S&R Foundation, Access Youth, The Children’s Inn at NIH, and the Leadership of Greater Washington.

Events