THE INBOUND MARKETING PLANNING GUIDE

Download The Inbound Marketing Planning White Paper to learn how to do annual inbound marketing planning and set your clients on the path to success.The easiest and most effective way is by leading your clients through creating an annual inbound marketing plan.

Spotlight

Kickfire

Kickfire’s analytic appliance scales down the cost and complexity of high performance data warehousing, delivering the best query performance per dollar, Watt and cubic foot available in the industry today. Our analytic appliances deliver blazing fast results for even complex queries on databases initially up to 5 Terabytes, making them ideal for almost any departmental data warehousing environment. Kickfire’s industry-first data flow architecture places the power of parallel processing on a highly innovative SQL Chip. The SQL Chip, paired with Kickfire’s compressed column store database, radically alters the economics of query processing -- delivering the power of dozens of general purpose CPUs in a compact, highly affordable data warehouse appliance.

OTHER WHITEPAPERS
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B2B LEAD MANAGEMENT WITH ACCOUNT PERSPECTIVE

whitePaper | May 30, 2019

Our world is experiencing a rapid advancement in technology, innovation and in the production and consumption of data. Internet users are producing an unprecedented amount of data, more now than in the last 5000 years. Look no further than the social media platforms that are frequented by billions around the world. Every single day, 500 million tweets are sent, more than 4 Million Hours of content are uploaded to YouTube, 4.3 billion Facebook messages are posted and 6 million daily searches are made on Google. People send up to 205 billion emails everyday and by 2019, this number will see a 20% increase 1 . CRM shows no signs of slowing down, with an increase of usage on mobile devices, and a projected steady increase in CRM revenue. Increased usage and revenue means increased data and information.

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Building Actionable Personas

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Learn why personas matter and how AI solves the challenges of having them empower ABM.Why building detailed buyer and prospect personas is crucial for B2B marketing,How personas can be applied in a wide spectrum of ways to benefit your business,The details of how personas are built today and how they differ from ‘old-school’ personas.

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Transforming demand generation, boosting responses up to sixfold

whitePaper |

With IBM’s older systems, marketers often didn’t receive crucial information about campaign performance until the end of the quarter: far too late to make changes, or even to improve planning of future campaigns. Now, however, using Unica technology and IBM Cognos reporting, marketers can get nearly instant updates on campaign results—information that can be used to drive improvements almost immediately...

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Overview of Market Segmentation

whitePaper |

Targeted recruitment considers the unique needs of the children and youth in need of foster and adoptive families and develops recruitment strategies and messages based on their needs. Effective targeted recruitment uses demographic data to inform its understanding of recruiting for the specific needs of children and youth in care as well as identifying shared characteristics of current foster and adoptive parents...

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Increasing Relevance with Buyer Personas and B2I Marketing

whitePaper |

B2I marketing enables more personalized packaging and outbound targeting . You need human judgment to do B2I personalization well. B2I, done well, transforms marketing into a value-added service.

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Hybrid Targeted Advertising White Paper

whitePaper | July 15, 2015

A major shift in the way Broadcasters are managing their advertising is occurring. With the advent of fast Internet connections for so many people in the UK, EU and other regions around the world, the possibility now exists for the delivery of content using either broadband, cable, satellite or terrestrial broadcasting with little distinction, from the user’s perspective, between the different methods of reception. The presence of broadband as a delivery method also allows for personalised delivery of content and is particularly relevant to advertising. This white paper discusses a possible design strategy for a targeted advertising (TA) system utilizing both broadband and traditional broadcast to achieve a TA solution. Effectively a hybrid TA (HTA) solution.

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Spotlight

Kickfire

Kickfire’s analytic appliance scales down the cost and complexity of high performance data warehousing, delivering the best query performance per dollar, Watt and cubic foot available in the industry today. Our analytic appliances deliver blazing fast results for even complex queries on databases initially up to 5 Terabytes, making them ideal for almost any departmental data warehousing environment. Kickfire’s industry-first data flow architecture places the power of parallel processing on a highly innovative SQL Chip. The SQL Chip, paired with Kickfire’s compressed column store database, radically alters the economics of query processing -- delivering the power of dozens of general purpose CPUs in a compact, highly affordable data warehouse appliance.

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