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How to Build Fluid Experiences for your Omnichannel Customers
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Your customers lead busy lives. Always on the go, they’re constantly changing devices and channels to make it easier to get what they want, when they want it.
And their choices continue to expand — 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide.For marketers, this makes adapting quickly to where your customers are and delivering consistent, personalised experiences a challenge.
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