AB Tasty

abtasty.com

AB Tasty is the platform for customer experience optimization, with features like experimentation, personalization, and product optimization to streamline your users along the buyer journey. Whether your KPI is a fast conversion, a subscription, or frequency of use, our platform is built to optimize every digital touchpoint from paid landing page to mobile checkout. Our backend does the heavy lifting, with components like advanced data collection, industry-leading statistical models, and machine learning. Our interface, on the other hand, is built for ease-of-use and optimized around the inimitable input of human creativity to let you deploy winning experiences—fast.

C-Suite On Deck

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Q&A with Marylin Montoya, VP Marketing at AB Tasty

Media 7 | May 31, 2021

Marylin Montoya, VP Marketing at AB Tasty is an experienced marketer with a history of propelling startups towards global recognition. MEDIA 7: Could you please take us through your professional journey? How has it been so far? MARYLIN MONTOYA: I’ve had an atypical journey, and today I think it’s more the norm to see these atypical paths, but back in 2006 when I finished college, it was less common. I worked at a law firm for about a year before I decided it wasn’t for me (I was on track for law school), and I decided I wanted a very different path. I took a one-way ticket to Japan after that 1st year and never looked back. Since then, I have started my own entrepreneurial project, sold my partnership interest, got into marketing, moved to France from Japan, and went to business school. I have been in the technology space ever since. It’s been a great experience working in start-ups and seeing the process of growth take place, from conception (a couple of people) to full-fledged scale-ups with hundreds of employees. At every experience, you are able to add another scenario, a new challenge or objective you need to maneuver around and address, but you also start to identify the patterns and common challenges. It continues to be a very educational experience.

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ROLLWORKS ANNOUNCES OPEN BETA OF CONTACT INSIGHTS

RollWorks | November 04, 2022

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Account-based marketing platform RollWorks, a division of NextRoll, today announced the beta version of Contact Insights, a capability that helps B2B sales teams prioritize and develop more personalized and refined account-based strategies. Contact Insights surfaces contact-level data (name, email, title, department) in a single source of truth, and provides the ability to add contacts directly to a sales sequence from within Sales Insights, helping sales teams streamline workflow...

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FROST & SULLIVAN RECOGNIZES GLOBALSIGN WITH THE 2022 GLOBAL COMPETITIVE STRATEGY LEADERSHIP AWARD IN THE HOLISTIC TLS CERTIFICATE MARKET

GMO GlobalSign, Frost & Sullivan | September 21, 2022

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Based on its recent analysis of the Global Holistic TLS Certificate Market, Frost & Sullivan recognizes GMO GlobalSign with the 2022 Competitive Strategy Leadership Award for deploying a wide range of public key infrastructure (PKI) security and digital identity management technologies. GMO GlobalSign is a well-established certificate authority (CA) and market-leading company in the holistic TLS certificate market, with an impressive market share of 8.9% in 2021. GlobalSign de...

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B2B BUYER INTENT DATA TOOLS MARKET PLAYERS STRATEGIC MOVES AHEAD OF FY20 STRENGTH

Stratagem Market Insights | June 01, 2021

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Stratagem Market Insights has introduced a new market intelligence report titled Global B2B Buyer Intent Data Tools to its portfolio. The market study elaborates on the major drivers, restraints, emerging trends, opportunities, notable companies, and recent technological advancements. The business strategies of prominent players and new entrants into the market are thoroughly examined. This report analysis includes well-explained SWOT analysis, PEST analysis, revenue share, and contact informati...

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RETENTION CLOUD LEADER CLEVERTAP NAMES FORMER FRESHWORKS CRO SIDHARTH MALIK AS GLOBAL CEO

CleverTap | November 26, 2021

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CleverTap, the world's leading user engagement and retention cloud, has expanded its core leadership with the appointment of Sidharth Malik as global CEO. The announcement comes as CleverTap accelerates its international growth and builds new capabilities to help digital consumer brands increase their customer retention and foster lifetime value. Malik is a proven leader with a distinguished track record of building and leading dynamic organizations in competitive markets. For...

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ABM Accounts

ROLLWORKS ANNOUNCES OPEN BETA OF CONTACT INSIGHTS

RollWorks | November 04, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the beta version of Contact Insights, a capability that helps B2B sales teams prioritize and develop more personalized and refined account-based strategies. Contact Insights surfaces contact-level data (name, email, title, department) in a single source of truth, and provides the ability to add contacts directly to a sales sequence from within Sales Insights, helping sales teams streamline workflow...

Read More
news image

Account Based Data

FROST & SULLIVAN RECOGNIZES GLOBALSIGN WITH THE 2022 GLOBAL COMPETITIVE STRATEGY LEADERSHIP AWARD IN THE HOLISTIC TLS CERTIFICATE MARKET

GMO GlobalSign, Frost & Sullivan | September 21, 2022

Based on its recent analysis of the Global Holistic TLS Certificate Market, Frost & Sullivan recognizes GMO GlobalSign with the 2022 Competitive Strategy Leadership Award for deploying a wide range of public key infrastructure (PKI) security and digital identity management technologies. GMO GlobalSign is a well-established certificate authority (CA) and market-leading company in the holistic TLS certificate market, with an impressive market share of 8.9% in 2021. GlobalSign de...

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Account Based Data

B2B BUYER INTENT DATA TOOLS MARKET PLAYERS STRATEGIC MOVES AHEAD OF FY20 STRENGTH

Stratagem Market Insights | June 01, 2021

Stratagem Market Insights has introduced a new market intelligence report titled Global B2B Buyer Intent Data Tools to its portfolio. The market study elaborates on the major drivers, restraints, emerging trends, opportunities, notable companies, and recent technological advancements. The business strategies of prominent players and new entrants into the market are thoroughly examined. This report analysis includes well-explained SWOT analysis, PEST analysis, revenue share, and contact informati...

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news image

Account Based Data

RETENTION CLOUD LEADER CLEVERTAP NAMES FORMER FRESHWORKS CRO SIDHARTH MALIK AS GLOBAL CEO

CleverTap | November 26, 2021

CleverTap, the world's leading user engagement and retention cloud, has expanded its core leadership with the appointment of Sidharth Malik as global CEO. The announcement comes as CleverTap accelerates its international growth and builds new capabilities to help digital consumer brands increase their customer retention and foster lifetime value. Malik is a proven leader with a distinguished track record of building and leading dynamic organizations in competitive markets. For...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with Marylin Montoya, VP Marketing at AB Tasty

Media 7 | May 31, 2021

Marylin Montoya, VP Marketing at AB Tasty is an experienced marketer with a history of propelling startups towards global recognition. MEDIA 7: Could you please take us through your professional journey? How has it been so far? MARYLIN MONTOYA: I’ve had an atypical journey, and today I think it’s more the norm to see these atypical paths, but back in 2006 when I finished college, it was less common. I worked at a law firm for about a year before I decided it wasn’t for me (I was on track for law school), and I decided I wanted a very different path. I took a one-way ticket to Japan after that 1st year and never looked back. Since then, I have started my own entrepreneurial project, sold my partnership interest, got into marketing, moved to France from Japan, and went to business school. I have been in the technology space ever since. It’s been a great experience working in start-ups and seeing the process of growth take place, from conception (a couple of people) to full-fledged scale-ups with hundreds of employees. At every experience, you are able to add another scenario, a new challenge or objective you need to maneuver around and address, but you also start to identify the patterns and common challenges. It continues to be a very educational experience.

Read More