NEWS

   

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  • Why Millennials may not be an ideal target market for advertisers

    Targeting young adults with the latest consumer products on the market doesnt seem to be the great idea it once did, according to ad executives - because millennials are broke. This generation, born b...


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    https://www.independent.co.uk/news/world/americas/millennials-age-advertising-baby-boomers-money-income-a8958071.html3512
  • Dun & Bradstreet To Acquire Lattice Engines

    Dun & Bradstreet, a commercial data and analytics company, announced plans to acquire Lattice Engines, an AI-powered customer data platform, for an undisclosed amount. This acquisition, which is e...


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    https://www.demandgenreport.com/features/news-briefs/dun-bradstreet-to-acquire-lattice-engines3513
  • New Report on Account-Based Marketing Market 2019

    Account-based marketing software recognizes high-quality target accounts and implements a personalized marketing strategy for restoring sales and marketing departments from overall branding and lead g...


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    https://www.aglobalmarketresearch.com/new-report-on-account-based-marketing-abm-market-2019-demandbase-usinsideview-us6sense-usact-on-software-addaptive-intelligence-usalbacross-swedencelsius-gkk-international-evergage/3511
  • The importance of relevant and personal content in account-based marketing

    Many B2B marketers are already working on some form of account-based marketing or are considering implementing it. A shift can be observed: the goal is no longer a large amount of leads, but rather sp...


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    https://www.marketingfacts.nl/berichten/het-belang-van-relevante-en-persoonlijke-content-bij-account-based-marketin3509
  • Find out Why Account-based Marketing Market Is Thriving Worldwide

    Global Market Insights, Inc. has announced the launch of Account-based Marketing Market, a comprehensive study enumerating the latest price trends and pivotal drivers rendering a positive impact on th...


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    https://www.fractovia.org/news/account-based-marketing-market-growth/47733507
  • ABM Market : Global Outlook and Forecast 2019-2026

    As per the report published by Fior Markets, The global ABM market is expected to grow from USD 551.34 million in 2017 to USD 1,548.81 million by 2025 at a CAGR of 13.15% during the forecast period fr...


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    http://oceanviewexpositor.com/2019/06/07/abm-market-global-outlook-and-forecast-2019-2026/3505
  • Account Based Marketing Software Market Advance Technology and New Innovations 2019

    The report discusses many vital industry facets that influence Global Account Based Marketing Software Market industry acutely which includes extensive study of competitive edge, latest advancements, ...


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    https://ottheedge.com/account-based-marketing-abm-software-market-advance-technology-and-new-innovations-2019/3503
  • Strategic IC to Showcase New Buyer Intent Data Service for Account-Based Marketing at SaaStr Europa 2019

    Strategic IC, the B2B Inbound & Account-Based Marketing Agency, will be showcasing its new SaaS Buyer Intent Data for ABM suite of services at SaaStr Europa 2019, Europe’s largest SaaS event...


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    https://martechseries.com/sales-marketing/account-based-marketing/strategic-ic-showcase-new-buyer-intent-data-service-account-based-marketing-saastr-europa-2019/3501
  • Account-based marketing and how it can help small businesses

    B2B marketing has traditionally been geared towards casting a wide net to catch the largest possible number of leads. This approach has been challenged recently with the rising prominence of account-b...


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    https://channels.theinnovationenterprise.com/articles/account-based-marketing-and-how-it-can-help-small-businesses3499

EVENTS

Conferences

Telarus Partner Summit 2019

TELARUS PARTNER SUMMIT 2019

August 07-10, 2019
Sponsored
Telarus Partner Summit is the premier event for Telarus Partners. This event has one ultimate goal in mind: train and empower our partners to be the go-to technology expert their clients want them to be and grow their wallet share. Just minutes from the Denver International airport is a brand new Ga...

ABM Three Years In - Exploring a Mature, Successful Machine

ABM THREE YEARS IN - EXPLORING A MATURE, SUCCESSFUL MACHINE

June 18-18, 2019
Firmex, a 120-person SaaS company that sells virtual data rooms to investment banks, renewable energy providers and more, has been in the ABM business longer than pretty much any other company in Toronto

2019 ABM Innovation Workshop

2019 ABM INNOVATION WORKSHOP

June 19-19, 2019
Adoption of ABM as a go-to-market strategy continues to grow around the world, now enabled by a recognised category of martech expected to be worth $1.2bn by 2023. So, when everyone is doing ABM, how do you stand out from the crowd? The answer may be partly to do with the technology you leverage, pa...

Account-Based Marketing Certification & Mentoring Program

ACCOUNT-BASED MARKETING CERTIFICATION & MENTORING PROGRAM

June 19-20, 2019
You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team building your skills fast enough to take full advantage of the different approaches to ABM emerging today? Succeeding with ABM, especially with your strategic accounts, requires a complex blend of le...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams th...

Martech seminar

MARTECH SEMINAR

June 13-13, 2019
We have partnered with leading marketing technology vendors to showcase the latest Martech capabilities at our free seminar. Join us to discover how AI, ABM, Buyer Experiences and Sales Enablement can transform your sales and marketing.

NEW YORK ABM EXPERT CERTIFICATION

NEW YORK ABM EXPERT CERTIFICATION

June 13-13, 2019
This full-day course will give you the confidence to solve the most complex ABM problems even if you’ve been doing ABM for years. You’ll learn about:

- Leveraging a blended ABM strategy: 1:1, 1:Few, 1:Many
- Going beyond Demand Generation – pipeline accelerati...

Building a winning Account Based Marketing strategy with Miikka Jokela, Vainu

BUILDING A WINNING ACCOUNT BASED MARKETING STRATEGY WITH MIIKKA JOKELA, VAINU

June 06-06, 2019
Account-based marketing is one of the hottest trends in business marketing promising radically better methods to target and win over key sales target accounts. In the next Tech X Marketing event we've invited Miikka Jokela to share how they develop winning account-based marketing strategies at V...

 

Webinars

JUN 17, 2019 | 11:00 a.m.
SECRETS TO MAXIMIZING THE SUCCESS OF YOUR ACCOUNT-BASED MARKETING PROGRAM
Discussion Topics:
- Align sales and marketing around the four elements of the Gartner ABM framework
- Why and where you should invest to drive ABM success
- Innovative ABM approaches that will drive greater engagement
JUN 18, 2019
ACCOUNT BASED MARKETING 101: HOW TO GET STARTED & SUCCEED
ABM is hot, but how do you break through to really understand what ABM is all about, and get started? Join Engagio in this webinar to understand what you need to launch your Account Based Marketing initiative successfully.
Attend this 45-minute webinar to learn:
- What works ...
JUN 18, 2019 | 12:00 pm
POWER UP YOUR VALUE PROP FOR ABM
Revenue forecasts in 2098 are betting on account based marketing and sales strategies to drive deeper relationships that will result in pipeline growth and deeper account penetration. But not all ABM efforts are truly account based. Many companies are simply doing the same targeted or vert...
JUN 18, 2019 | 11 a.m.
ABM - HOW TO ADVANCE FROM PILOT TO PROGRAM!
If you have questions about ABM, you’re not alone. Join SiriusDecisions Senior Research Director Jonathan Tam and The Mx Group Senior VP Tony Riley as they discuss how to determine where you are on the Demand Spectrum and provide real-world insights about how to implement an ABM pilo...
JUN 19, 2019 | 10am
PRICE NEGOTIATIONS WITH KEY ACCOUNTS
When negotiating prices with key accounts, 85% of all companies underestimate their power position. This frequently leads to situations where money is left on the table. While sales reps typically claim that every deal is unique, in reality the basic power mechanics are always similar. The...
JUN 19, 2019 | 9:30 AM - 12:00 PM
ABM REVEALED HOW TO ALIGN, ENGAGE AND MEASURE FOR B2B SUCCESS
Join the ABM Leadership Alliance for a virtual master class featuring behind-the-scenes customer interviews and success-focused B2B marketing stories that have been curated for maximum impact! You’ll walk away from each and every session with three key takeaways and practical example...

UL 508 STANDARD TRANSITION TO IEC-BASED UL STANDARDS
Sponsored
Starting January 26, 2017, UL 60947 will be replacing the current requirements in UL 508 for several types of industrial control equipment. Transitioning files now can help set you up for success. Listen to a UL expert cover the current and future state as well as the overall implementatio...
LOCALIZED CONTENT ROUND UP
Sponsored
About the articles in the round up: 1. When Do Businesses Need to Localize Their Content? In this age of personalization, consumers want content that speaks to their unique needs. Discover how international brands are realizing localization is the best way to give it to them. 2. 5 Brands ...
SEASONAL CONTENT ROUND UP
Sponsored
About the articles in the round up: 1. Why Pre-Planning and Timing is Critical for Seasonal Content Evergreen content isn’t the only option for your digital content strategy. Discover why seasonal content can boost your social media presence and check out this handy shortlist of special d...
ABM AND CUSTOMER EXPERIENCE PROGRAMS OF THE YEAR
There is so much talk of customer experience and account-based marketing, it can be hard to see what’s really working. Winning customer experience programs show how the right elements combine to deliver business impact and create advocates. The best account-based marketing programs s...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytic...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to d...

RESOURCES

Most marketers will say that the “prime directive” of marketing is to drive revenue growth. But in reality, revenue growth is a by-product of creating value for customers and providing gre...

Owning a business requires a great deal of dedication, time and research. You are constantly moving forward, looking for ways to improve your product or service, your work environment, marketing metho...

If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of Sterling Cooper Draper...

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Ma...

Account-based marketing is, in many ways, the exact opposite of the traditional demand generation approach. Rather than reaching broadly across a large number of organizations, companies that employ a...

Traditional lead generation, in which marketers capture as many leads as possible, and then qualify them later in the funnel, is an incredibly powerful technique. But as many as 79% of marketing leads...

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key grou...

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you. Account-bas...

Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog ...