NEWS

   

EVENTS

Conferences

Influencer Marketing 2019

INFLUENCER MARKETING 2019

December 10-10, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

SiriusDecisions Technology Exchange

SIRIUSDECISIONS TECHNOLOGY EXCHANGE

December 10-11, 2019
Technology investment is a hot topic for our audience, and high-performing companies are spending more, giving them a clear advantage over their slower-growing peers: The results of SiriusDecisions’ 2018 CMO study show that nearly 60 percent of marketing leaders consider the implementation of ...

Account-Based Marketing Certification & Mentoring Program

ACCOUNT-BASED MARKETING CERTIFICATION & MENTORING PROGRAM

December 10-11, 2019
You already know that Account-Based Marketing is delivering results. But are you and your team building your skills fast enough to take full advantage of the different approaches to ABM emerging today? Succeeding with ABM, especially with your strategic accounts, requires a complex blend of leadersh...

Global Growth Marketing Conference 2019

GLOBAL GROWTH MARKETING CONFERENCE 2019

December 10-11, 2019
Growth Marketing Conference is the leading, globally-focused event for B2B and B2C growth marketers. We host world-class thought leader speakers and workshop instructors to teach 2,000+ attendees the actionable, no-nonsense growth strategies and tactics that drive rapid, cost-effective, and sustaina...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams th...

Triblio ABM Tour

TRIBLIO ABM TOUR

December 05-05, 2019
As a B2B marketer, you’re looking to move the needle on pipeline and revenue. You want to craft compelling campaigns, but how do you reach target accounts at the right time with the right messaging? Join Triblio’s Andrew Mahr and Bombora’s Nirosha Methananda for a happy hour to cha...

Wells Fargo TMT Summit 2019

WELLS FARGO TMT SUMMIT 2019

December 02-04, 2019
This event is intended for clients of Wells Fargo and its subsidiaries (including Wells Fargo Securities, Wells Fargo Advisors, and Abbot Downing) who received this invitation directly from their Wells Fargo contact, or individuals expressly invited by a Wells Fargo Securities research analyst. Any ...

B2B Committee: ABM

B2B COMMITTEE: ABM

December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

 

Webinars

DEC 10, 2019 | 11:30 PM IST
HOW TO DEVELOP YOUR ABM STRATEGY IN HEALTHCARE & LIFE SCIENCES
How B2B Healthcare & Life Sciences (HLS) organizations build and grow customer relationships is rapidly evolving. Today, more than 53% of physician outreach now takes place digitally or indirectly. The recent shift from direct to digital as the primary source of buyer engagement has ma...
DEC 12, 2019 | 14:00 - 14:45
MICROSOFT DYNAMICS 365 FOR MARKETING: STRENGTHEN RELATIONSHIPS WITH MARKETING AUTOMATION
At what point in the customer journey is your customer currently? How can you best support this? Or how can you follow him up in the customer journey? And why should he finally buy from you? Convince your customer with a tool that will help you get the most out of it.
DEC 13, 2019 | 2:00 PM
IT’S NOT ABM IT’S JUST GOOD MARKETING
Account based marketing has emerged as the cure-all for what ails your demand generation strategy. But really, ABM is all about targeting the right accounts at the right time. And to be honest we just think that’s good marketing.
DEC 16, 2019 | 3:00pm
ABM AND MARTECH WITH DEMANDBASE
Demand Metric recently partnered with Demandbase to better understand the marketing technology stack challenges B2B firms face as they execute an account-based marketing (ABM) strategy. Join Chief Analyst Jerry Rackley and John Dering from Demandbase as they share actionable insights and t...
JAN 15, 2020 | 2:00 PM
USING INTENT DATA TO FUEL YOUR SALES AUTOMATION PROGRAMS
Join us for an educational webinar on how to use intent data to fuel your sales automation programs featuring Charles Crnoevich, Head of Partnerships at Bombora and Shawn Elledge, CEO of Sales Lead Automation and the founder of the Lead Generation Institute.
JAN 22, 2020 | 10am
MARKETING TECH TRENDS FOR 2019
Join leading marketers from Segment, Madkudu, Outreach, G2Crowd, and Intercom for a panel discussion on our picks for the best marketing tech of 2019 and how to choose and implement them.

UL 508 STANDARD TRANSITION TO IEC-BASED UL STANDARDS
Sponsored
Starting January 26, 2017, UL 60947 will be replacing the current requirements in UL 508 for several types of industrial control equipment. Transitioning files now can help set you up for success. Listen to a UL expert cover the current and future state as well as the overall implementatio...
LOCALIZED CONTENT ROUND UP
Sponsored
About the articles in the round up: 1. When Do Businesses Need to Localize Their Content? In this age of personalization, consumers want content that speaks to their unique needs. Discover how international brands are realizing localization is the best way to give it to them. 2. 5 Brands ...
SEASONAL CONTENT ROUND UP
Sponsored
About the articles in the round up: 1. Why Pre-Planning and Timing is Critical for Seasonal Content Evergreen content isn’t the only option for your digital content strategy. Discover why seasonal content can boost your social media presence and check out this handy shortlist of special d...
PPG INDUSTRIES STRATEGIC BUSINESS REVIEW UPDATE
Sponsored
An additional operational and growth investment review of the U.S. and Canada architectural coatings business was completed by globally-recognized independent consulting firm. Comprehensive internal operational assessment identifies further opportunities to improve profitability of the ove...
TOP 5 WAYS YOUR NETWORK CAN GIVE YOUR BUSINESS A COMPETITIVE EDGE
Sponsored
Seventy percent of today's Midsize businesses are investing in technology to customize the user experience, improve customer satisfaction, build loyalty, and gain a competitive advantage. But the ability to deliver amazing user experiences is dependent on high-performance, reliable connect...
REDUCING OPERATIONAL COSTS WITH A CLOUD-MANAGED NETWORK
Sponsored
Saving time and keeping costs down for your IT team is key if you’re expanding a network to support new initiatives, navigating through growing security challenges, or planning a refresh of older technology. Join Roderick Dixon, Aruba’s Solutions Marketing Manager to learn how Aruba delive...

RESOURCES

Most marketers will say that the “prime directive” of marketing is to drive revenue growth. But in reality, revenue growth is a by-product of creating value for customers and providing gre...

Owning a business requires a great deal of dedication, time and research. You are constantly moving forward, looking for ways to improve your product or service, your work environment, marketing metho...

If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of Sterling Cooper Draper...

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Ma...

Account-based marketing is, in many ways, the exact opposite of the traditional demand generation approach. Rather than reaching broadly across a large number of organizations, companies that employ a...

Traditional lead generation, in which marketers capture as many leads as possible, and then qualify them later in the funnel, is an incredibly powerful technique. But as many as 79% of marketing leads...

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key grou...

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you. Account-bas...

Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog ...