NEWS

   

EVENTS

Conferences

INBOUND 2020

INBOUND 2020

September 22-23, 2020
INBOUND's digital experience (and thus content catalog) will be different from years past. From international friendly time zone-based sessions and audio-only sessions when your eyes need a break, to Speaker office hours for 1:1 mentorship, we've got content for multiple styles of learning. ...

Technology for Marketing

TECHNOLOGY FOR MARKETING

September 29-01, 2020
We’ve refreshed and reformatted our agenda to ensure today’s marketing pioneers keep up to speed with the latest martech. The same platform for marketing innovation. Spread out over three afternoon sessions. Keep scrolling to see our new-look format.

MarTech East 2020

MARTECH EAST 2020

October 06-08, 2020
Being a marketer today is harder than ever. And more exciting, too! Strategy and execution are table stakes. Hiring talent and managing teams, finding and implementing new solutions, selling up and demonstrating results are integral to successful marketing. Email, marketing automation, SEO, advertis...

CONTENT MARKETING WORLD CONFERENCE AND EXPO 2020

CONTENT MARKETING WORLD CONFERENCE AND EXPO 2020

October 13-16, 2020
Join us for the one event where you can learn to create epic content marketing and network with some of the brightest in the business. You want to build your team, systems and processes, and focus on your personal skills.

B2B Marketing Ignite London 2020

B2B MARKETING IGNITE LONDON 2020

June 23-23, 2020
The scalability of Account-Based Marketing (ABM) means you can practice this strategy on a budget of nearly any size. The key tenet of ABM espouses narrowing focus to market more effectively to target accounts, which means you can weave it into your marketing efforts even with a relatively small bud...

Gartner Customer Experience & Technologies Summit Sydney

GARTNER CUSTOMER EXPERIENCE & TECHNOLOGIES SUMMIT SYDNEY

June 16-17, 2020
The "everything customer" or "everything citizen" requires conflicting things at the same time: to be treated like everybody else but served on their own unique terms, to be connected yet sometimes left alone. While technology is achieving this demand, you need to transform your ...

Gartner Customer Experience & Technologies Summit

GARTNER CUSTOMER EXPERIENCE & TECHNOLOGIES SUMMIT

June 08-09, 2020
Customer experience (CX) management is at the top of CEOs’ agenda and the core part of organization’s digital transformation program. Leaders across every part of the organization are claiming to place experience at the center of their strategies, but very often the perceptions of &ldquo...

Gartner Marketing Symposium/Xpo San Diego 2020

GARTNER MARKETING SYMPOSIUM/XPO SAN DIEGO 2020

June 01-03, 2020
Advance your thinking as a strategic leader and bring your marketing vision to life with the best mix of insights and research-backed sessions that will help you cut through the hype and dive deeper into the areas that drive results. This conference is designed for: CMOs and marketing executives str...

 

Webinars

AUG 11, 2020 | 10:00 AM - 11:00 AM
ATTRIBUTION RECAP: WHAT 2020 TAUGHT US AS WE STRATEGIZE FOR 2021
This has been a unique and unexpected year that has called upon marketers to understand their business on a deeper level. With the complexities of today's B2B buyer journey, multi-touch attribution is needed now, more than ever, to provide key insights and revenue data which can be cru...
AUG 13, 2020 | 2 PM
HOW TO MAKE MARKETING MEMORABLE: SEPARATING SCIENCE FROM SCIENCE FICTION
The reason you create marketing materials is to influence your buyers' decisions. But influence is really a function of memory. After all, your buyers will make decisions based on what they remember. And you can't hope to influence those decisions if your messages and content aren&...
AUG 18, 2020 | 2:00 PM
DEMAND GEN: LEVERAGE THE COMBO OF SEARCH AND SOCIAL
In this webinar, Jason Miller, former head of content at LinkedIn and former head of brand at Microsoft, shares a playbook for leveraging the powerhouse combination of search and social to drive demand generation. Using LinkedIn an often-underutilized yet powerful marketing tool for B2B or...
AUG 18, 2020 | 2 pm
HOW TO DRIVE REVENUE THROUGH RETENTION MARKETING & SALES ENABLEMENT
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session to review the 7 key strategies for current customer marketing,...
AUG 20, 2020 | 2:00pm
USING LINKEDIN’S MARKETING TOOLS TO PROMOTE YOUR BUSINESS
When you’re wearing multiple hats you need to be resourceful with your marketing strategy. Now more than ever businesses need free tools to grow their business. Did you know that LinkedIn offers a suite of organic and paid marketing tools? Pairing these together is key to amplifying ...
AUG 22, 2020 | 11:30 am
ANNOUNCING SALESBOXAI’S “THE ESSENTIALS OF DEMAND UNIT CENTRIC ABM”
This August 22nd, SalesboxAI’s Founder and CEO, Alex Roy, will be hosting a Webinar on how SalesboxAI can help enterprises achieve their right business outcomes by targeting specific high-yield accounts through Demand Unit Centric ABM.
As a marketer you know getting started an...

DON’T JUST MAINTAIN. INSPIRE.
This webinar demonstrates how Autonomous Database benefits your whole organisation. It’s so easy to use – simply load and run. And there’s no need to be an expert, business colleagues with no machine learning experience can use Autonomous Database in an intuitive way. Your role is key in e...
DON’T JUST UPGRADE. REVOLUTIONISE.
This webinar shows how Autonomous technology will do more than change your role. It will transform it forever. You can say goodbye to the day-to-day routine of admin, patching and tuning. Leaving you free to focus on design, analytics and strategy. And what connected data offers, will make...
REAL TIME INSIGHTS KEEP YOUR COMPANY AHEAD
Don’t just generate insights. Generate inspiration. Automating data enables easier, faster, better self-service insights better insights, giving your company power to innovate and be creative. Discover the endless possibilities in our webinar.
GET YOUR DATA WORKING FOR YOU
Could your data insights be working even harder for you? Phil Carter of IDC and Neil Sholay of Oracle discuss the capabilities of Artificial Intelligence. From connecting data for deeper customer and employee understanding, to freeing up time so you can focus on innovation and strategy. Wa...
DON’T JUST COLLECT DATA. CONNECT IT.
When you can offer hyperpersonalised content and products to customers, you can drive loyalty, profit and growth. Discover how hyperconnnected data is the answer to creating richer, more satisfying customer experiences across channels, wherever they are in their purchase journey. Our video...
DON’T JUST COLLECT DATA. CONNECT IT.
When you can offer hyperpersonalised content and products to customers, you can drive loyalty, profit and growth. Discover how hyperconnnected data is the answer to creating richer, more satisfying customer experiences across channels, wherever they are in their purchase journey. Our video...

RESOURCES

Almost three months into quarantine, public spaces across the country are finally getting ready to reopen for business. However, it still remains to be seen how fitness centers, gyms, and yoga studios...

Long before the novel coronavirus had spread across the world, travel became one of the first aspects of daily life to dramatically change. After the U.S. government declared a public health emergency...

With over 2,800 campaigns each year delivered through a team of 300+ digital, data, and technology specialists, Deck 7 is a first resource for B2B demand generation services for marketers worldwide.

Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re a marke...

The aim of marketing is to make selling superfluous.” Peter F. Drucker Tweet This! While selling is an art, it solely depends on the fact how much marketing efforts you have put in t...

If you recognize some of these challenges, download the Deck 7 Webinar & Virtual Events overview to see how we make it easy for busy...

Account-based marketing (ABM) has been around for long enough now that most companies have either rolled out strategies or are actively exploring their options. Looking at the ABM adoption model produ...

Empathy is an emotion that many marketers invoke when they are developing their positioning and messaging for various campaigns. They consider questions such as: “If I put myself in the buyers&r...

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to...