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    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

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NEWS

   

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  • Amazon’s Search Engine Ranking Algorithm: What Marketers Need to Know

    Nearly 50 percent of U.S. online transactions take place on Amazon. The e-commerce giant continues to grow its market share across a diverse range of product categories a viable opportunity that shoul...


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    https://www.searchenginejournal.com/amazon-search-engine-ranking-algorithm-explained/265173/2509
  • M&A and the Challenges of a “New” Brand Strategy

    Every week we see the constant activity of growth and consolidation in the market generated by a continual stream of M&A announcements some big, some small, but seemingly never-ending. In this con...


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    https://www.business2community.com/strategy/ma-and-the-challenges-of-a-new-brand-strategy-021056512510
  • How Brands and Agencies Can Use the Voice of the Customer to Improve People-Based Marketing

    Over 90% of media buyers increased their people-based ad buys last year. In addition, the world’s largest advertising agencies are investing billions of dollars in this technology. WPP Group bui...


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    https://www.business2community.com/marketing/how-brands-and-agencies-can-use-the-voice-of-the-customer-to-improve-people-based-marketing-021049042498
  • 8-Step Branding Strategy for Your Small Businesses

    Branding is so much more than having a cool logo or a flashy website. Sure, today you have to be able to engage your audience and “tell your story”. but if you don’t tell it the righ...


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    https://www.business2community.com/branding/8-step-branding-strategy-for-your-small-businesses-021048952496
  • 5 Ways To Use Facebook To Boost Sales

    Facebook Advertising can be of real value, particularly for companies and brands who sell directly to the consumer, with 2.23 billion monthly active users on the platform worldwide. The average person...


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    https://www.business2community.com/facebook/5-ways-to-use-facebook-to-boost-sales-021069142492
  • Engagio Announces ABM Smart Tools

    Engagio recently announced the release of ABM Smart Tools, a suite of account-based marketing features designed to help marketers increase engagement and improve target account health across multiple ...


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    https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=1267992491
  • Google Improves Accuracy of Search Console Index Coverage Report

    Google has improved the accuracy of the Index Coverage report generated by Google Search Console. According to Google’s Search Console help documentation, the Index Coverage report began switchi...


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    https://www.searchenginejournal.com/google-improves-accuracy-of-search-console-index-coverage-report/264829/2487
  • Marketing analytics platform CaliberMind launches ABM Converter

    The new offering lets marketers convert their current platforms to account-based marketing, at what CaliberMind says is a fraction of the time or cost. Over the last few years, a variety of vendors ha...


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    https://martechtoday.com/market-intelligence-platform-calibermind-launches-abm-converter-2193352488
  • 11 Effective Content Marketing Tools to Demolish Your KPIs

    I’m often asked about my preferred mix of tools for content marketing, and which platforms I personally use? There’s no shortage of them to consider, either - in fact, there are almost 7,0...


    READ MORE
    https://www.socialmediatoday.com/news/11-effective-content-marketing-tools-to-demolish-your-kpis/529399/2484

EVENTS

Conferences

B2B Open Exchange

B2B OPEN EXCHANGE

August 18-18, 2018
B2B Open Exchange one with no pressure and plenty of opportunities. At an "open exchange,” you’re free to share ideas, contacts, information, and resources with tons of interesting people. The prospects that inspire are boundless, and it doesn’t cost much more than a conversat...

Business to Business (B2B) Roundtable

BUSINESS TO BUSINESS (B2B) ROUNDTABLE

August 21-21, 2018
Come to join other area business leaders to network and discuss the particular challenges of businesses that work directly with other businesses. This structured networking program is designed to provide a forum for professionals to share ideas, contacts, and referrals with the purpose of increasing...

Search Engine Marketing 108

SEARCH ENGINE MARKETING 108

August 21-21, 2018
A small business blog is a marketing tool that allows you to connect with your preferred audience on a deeper level. A good blog will not only position you as a leader in your industry but also will positively impact your SEO. Join us to learn blogging best practices and answer common questions like...

Conex: The Content Experience

CONEX: THE CONTENT EXPERIENCE

August 20-22, 2018
Conex: The Content Experience brings together like-minded people in digital marketing, demand generation, and content marketing in order to connect them with interesting and impactful players that understand and champion the importance of experience to the buyer journey.

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams th...

B2B Power Networking

B2B POWER NETWORKING

August 16-16, 2018
Please join us as we Power Network! You will not only meet other people who could be on your Power Team; you will get plugged into a Nationwide Social Media Network as you share your 30-second pitch so come prepared! Your Attendance is Free and Lunch is on you. We collect $5 from those who don't...

New England B2B Networking Group Event

NEW ENGLAND B2B NETWORKING GROUP EVENT

August 16-16, 2018
The New England B2B Networking Group will be hosting an exclusive business networking event in Andover, MA on August 16th at Landmark Financial Services Group located at 10 New England Business Center Drive. The event is from 12 pm to 1 pm with a $20.00 admission fee. Because space is limited to 10 ...

THE DEFINITIVE DIGITAL MARKETING GATHERING

THE DEFINITIVE DIGITAL MARKETING GATHERING

August 08-09, 2018
Key speaker and agenda highlights include a powerful keynote 1-2 punch — with marketing legend Seth Godin sharing his wisdom, and content marketing insights from the first ever Chief Content Officer, Ann Handley. Brands tackling the challenges of today — including Amazon, The Economist, ...

 

Webinars

AUG 21, 2018 | 2:00 pm
THE NEW RULES OF CONTENT OPTIMIZATION FOR 2018
You’re publishing new content on your company blog but you’re not getting more traffic to your website. Why not?
The rules of content optimization for SEO have changed. Find out why your blog posts and content aren’t getting the traffic they deserve, and what you s...
AUG 21, 2018 | 2:00 PM
THE NEW RULES OF CONTENT OPTIMIZATION FOR 2018
You’re publishing new content on your company blog but you’re not getting more traffic to your website. Why not? The rules of content optimization for SEO have changed. Find out why your blog posts and content aren’t getting the traffic they deserve, and what you should d...
AUG 23, 2018 | 12:00 PM
FACEBOOK ADVERTISING TACTICS FOR THE B2B MARKETER
For some B2B marketers, Facebook ads can be a real challenge. How do you compete with puppy videos, inspirational quotes, and all the other content vying for your audience's attention? There is a way, one that relies on custom audiences, retargeting, and ad sequencing. In this Teach Me...
AUG 23, 2018 | 09:00 AM
NO ONE MARRIES A BAD FIRST DATE. IS SALES HAVING BAD FIRST CALLS?
There’s no recovery from a bad first impression both in dating and sales. Your sales reps need to sell better and smarter from the onset to ensure a good customer experience. Over the last few years, quota attainment has been declining, even as sales quotas have shrunk. Ask yourself,...
AUG 24, 2018 | 11:00 AM
LINKEDIN ADVERTISING WORKSHOP: B2B AND RECRUITMENT FOCUSED
The power of LinkedIn advertising lies in its ability to target the right audience at the right time. We’re here to help you create a company page, discover when and how to post on LinkedIn, use ads to drive engagement and reach, and ultimately push your business forward.
AUG 28, 2018 | 1:00 PM
MARKETING AND SALES ALIGNMENT: THE ANALYTICS OPPORTUNITY
Sales and marketing teams must jointly embrace analytics to understand revenue drivers, customer preferences, and trends that indicate revenue opportunity or risk. But they struggle to align because marketing is perceived to use analytics to drive short-term, early-stage lift from campaign...

ACCOUNT-BASED MARKETING: LESSONS IN SCALABILITY AND IMPACT FROM TWO CLIENT JOURNEYS
How do you scale account-based marketing (ABM)? That’s a critical question for many companies right now. Two SiriusDecisions clients, Medidata and Demandbase, are really getting it right with their efforts and we invite you to learn from them and see how to enhance your company&rsquo...
ABM AND CUSTOMER EXPERIENCE PROGRAMS OF THE YEAR
There is so much talk of customer experience and account-based marketing, it can be hard to see what’s really working. Winning customer experience programs show how the right elements combine to deliver business impact and create advocates. The best account-based marketing programs s...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytic...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to d...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing ...
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies. Hosted by ...

RESOURCES

If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of Sterling Cooper Draper...

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Ma...

Account-based marketing is, in many ways, the exact opposite of the traditional demand generation approach. Rather than reaching broadly across a large number of organizations, companies that employ a...

Traditional lead generation, in which marketers capture as many leads as possible, and then qualify them later in the funnel, is an incredibly powerful technique. But as many as 79% of marketing leads...

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key grou...

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you. Account-bas...

Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog ...

As a B2B marketer, you’re always looking for ways to more effectively reach your goals and support sales by bringing in qualified leads and generating demand for your company’s products an...

I actually got this question from two different executives in two different meetings last week. Both told me that they had been going ABM conferences and had even purchased some ABM technology. Both a...