NEWS

   

EVENTS

Conferences

B2B Marketing Exchange 2020

B2B MARKETING EXCHANGE 2020

February 24-26, 2020
A new decade is upon us, which means it’s time for B2B marketers to leave the tactics that didn’t work behind them and think of new ways to develop killer content and experiences. If you’re looking for some inspiration, check out this collection of resolutions from Slalom‘s T...

ABM INNOVATION SUMMIT 2020

ABM INNOVATION SUMMIT 2020

March 17-18, 2020
Account-Based Marketing has quickly been established as an essential part of a B2B marketing and sales strategy, but the next chapter in ABM is yet unwritten. Ready to move ABM beyond pilot programs and generate massive results across all of your marketing and sales programs?

Adobe Summit 2020

ADOBE SUMMIT 2020

March 29-02, 2020
Join us at Adobe Summit and discover strategies to transform your business and deliver personal and engaging customer experiences.

Content Marketing Expo 2020

CONTENT MARKETING EXPO 2020

April 01-03, 2020
Content Marketing Expo is going to be held in Tokyo Big Sight, Koto, Japan starting from 01 April. It would be a 3 days business Trade Show organized by Reed Exhibitions Japan Limited focusing on the companies news, products and services of Business Services industry.

SiriusDecisions Technology Exchange

SIRIUSDECISIONS TECHNOLOGY EXCHANGE

December 10-11, 2019
Technology investment is a hot topic for our audience, and high-performing companies are spending more, giving them a clear advantage over their slower-growing peers: The results of SiriusDecisions’ 2018 CMO study show that nearly 60 percent of marketing leaders consider the implementation of ...

Global Growth Marketing Conference 2019

GLOBAL GROWTH MARKETING CONFERENCE 2019

December 10-11, 2019
Growth Marketing Conference is the leading, globally-focused event for B2B and B2C growth marketers. We host world-class thought leader speakers and workshop instructors to teach 2,000+ attendees the actionable, no-nonsense growth strategies and tactics that drive rapid, cost-effective, and sustaina...

Account-Based Marketing Certification & Mentoring Program

ACCOUNT-BASED MARKETING CERTIFICATION & MENTORING PROGRAM

December 10-11, 2019
You already know that Account-Based Marketing is delivering results. But are you and your team building your skills fast enough to take full advantage of the different approaches to ABM emerging today? Succeeding with ABM, especially with your strategic accounts, requires a complex blend of leadersh...

ITSMA Account-Based Marketing Certification & Mentoring Program – Kickoff Workshop

ITSMA ACCOUNT-BASED MARKETING CERTIFICATION & MENTORING PROGRAM – KICKOFF WORKSHOP

December 10-11, 2019
You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team building your skills fast enough to take full advantage of the different approaches to ABM emerging today? Succeeding with ABM, especially with your strategic accounts, requires a complex blend of le...

 

Webinars

FEB 18, 2020 | 2:00pm
INCORPORATING CONVERSATIONAL MARKETING INTO AN ABM STRATEGY
There were two topics that we heard a TON about in 2019 & 2020: ABM and Conversational Marketing. In this introductory session of ABM series we’ll be going over exactly what ABM and Conversational Marketing are, and why you need them intertwined to create a winning strategy.
FEB 19, 2020 | 1:00 PM - 2:00 PM
BILLION DOLLAR BLINDNESS: WHY YOU’RE MISSING SIGNIFICANT REVENUE OPPORTUNITY IN BOTH MARKETING & SALES AND WHAT TO DO ABOUT IT
In this webinar you will discover how much demand really exists in your market and how to lay out a clear approach for maximizing revenue capture. Using the latest intent data and AI-driven technologies, learn how teams can transform their productivity and yields from a market, an ICP or s...
FEB 20, 2020 | 1:30 pm
OPTIMIZE YOUR B2B MARKETING EFFORTS
A data-driven approach is the foundation of every successful marketing campaign.
Savvy B2B marketers understand the complexity and power of having a singular view of every customer, no matter the marketing channel. Join LiveRamp’s John Zook, CTO of LiveRamp B2B; and Kerranna W...
FEB 20, 2020 | 1:30 pm
OPTIMIZE YOUR B2B MARKETING EFFORTS 2020
A data-driven approach is the foundation of every successful marketing campaign.
Savvy B2B marketers understand the complexity and power of having a singular view of every customer, no matter the marketing channel. Join LiveRamp’s John Zook, CTO of LiveRamp B2B and Kerranna Wi...
FEB 20, 2020 | 1:30 pm
OPTIMIZE YOUR B2B MARKETING EFFORT
A data-driven approach is the foundation of every successful marketing campaign.
Savvy B2B marketers understand the complexity and power of having a singular view of every customer, no matter the marketing channel. Join LiveRamp’s John Zook, CTO of LiveRamp B2B and Kerranna Wi...
FEB 25, 2020 | 10 - 11AM
OPTIMIZE YOUR ABM STRATEGY WITH AUTOMATED ADVERTISING
Now you can automate your advertising and marketing with the most relevant audiences based on CRM updates, recent offsite intent, website engagement or other attributes specific to your business objectives. Automated Advertising is enabled through Dynamic Audiences and allows marketers to ...

HOW SMBS CAN ACHIEVE HIGH GROWTH
Sponsored
One of the biggest challenges faced by SMBs is how to efficiently grow, scale and keep costs down. Document signing is one of those jobs that can really hold a company back—a scanned paper contract could take weeks to execute, which can end up being a huge cost for small & medium businesse...
HOW SMBS CAN ACHIEVE HIGH GROWTH
One of the biggest challenges faced by SMBs is how to efficiently grow, scale and keep costs down. Document signing is one of those jobs that can really hold a company back—a scanned paper contract could take weeks to execute, which can end up being a huge cost for small & medium businesse...
THE NEXT EVOLUTION OF CUSTOMER ENGAGEMENT FOR FINANCIAL SERVICES
Join us for this special live webinar focused on the evolution of the customer engagement landscape and how consumer expectations have shifted dramatically as more channels become available. With the financial services industry moving more and more towards mobile and digital engagement, we...
INTELLIGENT RETAIL:DRIVING MORE PERSONALIZED ENGAGEMENT THROUGH ENHANCED CUSTOMER SERVICE
Traditional call centers that simply log service cases, provide scripted standard answers and facilitate problem resolution tasks no longer cut it in today’s competitive retail environment. Modern call centers are at the front lines of the consumer experience and need to be an integral pa...
REDUCING OPERATIONAL COSTS WITH BETTER NETWORK MANAGEMENT IN THE CLOUD
Whether you’re expanding a network to support new initiatives, navigating through growing security challenges, or planning a refresh of older technology; keeping costs down and saving time for your IT Team is key. Join our webinar and learn how Aruba delivers the industry’s most robust and...
CRAWL, WALK, RUN TO PERSONALISATION SUCCESS
In today’s competitive digital landscape, it’s more difficult than ever to stand out from the pack and deliver experiences that differentiate your brand and grow your business. Leveraging the power of personalisation to engage your prospects and customers with highly relevant content is on...

RESOURCES

In 2019, as companies determine the direction of their digital transformation efforts, opportunities abound tore-examine contract management processes and technology. And it appears this process has a...

What does it take to “go digital” in legal? Industry experts predict that successful businesses will soon become 100% digital for all transactions. The key challenge is how to “go digital” in the righ...

What does it take to “go digital”in procurement? Industry experts predict that successfulbusinesses will soon become 100%digital for all transactions. The keychallenge is how to “go digital” in therig...

Only 23% of business buyers say that sellers provide an excellent experience. How can your sales team make the shift to a buyer-centric model so they can meet – or even exceed – the high expectations ...

Coaching is a critical component to help your sales team succeed. You can coach your teams more effectively with the actionable data and insights they gain from Microsoft Relationship Sales, which bri...

Shopping has never been more dynamic, creating new challenges for brands and retailers. From ratings and reviews to questions and answers to recommendations from friends, family, and even influencers ...

Only 23% of business buyers say that sellers provide an excellent experience. How can your sales team make the shift to a buyer-centric model so they can meet – or even exceed – the high expectations ...

Read 12 Requirements for a Modern Data Architecture in a Hybrid Cloud World to learn the key characteristics to look for in a modern data platform: Spanning on-premises and cloud infrastructures Handl...

You’re hearing a lot about customer experience (CX) lately. You’ve probably heard that CX is an important factor — perhaps the most important factor — that separates you from your competitors. But do ...