NEWS

   

EVENTS

Conferences

FlipMyFunnel: Silicon Valley ABM Roadshow 2019

FLIPMYFUNNEL: SILICON VALLEY ABM ROADSHOW 2019

September 24-24, 2019
This event will feature presentations that are practitioner-led - our programming includes like minded peers who have experienced the ABM challenges you’re facing and have figured out ways to overcome them. Now, they’re ready to show you how to do the same thing. Join us for the FlipMyFu...

Demandbase London ABM Workshop

DEMANDBASE LONDON ABM WORKSHOP

September 24-24, 2019
Have you been doing ABM for a while, or even years, but still need a confidence boost to solve more complex problems? Are you located in London? Here’s your chance to spend the day with ITSMA’s SVP, Consulting, Rob Leavitt who is partnering with Demandbase to co-lead this workshop design...

Integrated Marketing

INTEGRATED MARKETING

September 27-27, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

ABM BY THE NUMBERS BOSTON

ABM BY THE NUMBERS BOSTON

October 01-01, 2019
Account-Based Marketing (ABM) is all about quality, not quantity. While it’s easy to be dazzled (or dizzied) by the sheer amount of data at your fingertips, that data isn’t useful if you can’t draw conclusions and make smart recommendations for future actions.

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams th...

Shopper Marketing

SHOPPER MARKETING

September 19-19, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Gartner CSO & Sales Leader Conference 2019

GARTNER CSO & SALES LEADER CONFERENCE 2019

September 17-19, 2019
Sales leaders are facing extraordinary changes in customer expectations, technology and the talent needed to drive results. At Gartner CSO & Sales Leader Conference, B2B sales leaders focused on sales operations and enablement will learn from the latest research covering sales talent, customer b...

Gartner Sales & Marketing Leadership Roundtable

GARTNER SALES & MARKETING LEADERSHIP ROUNDTABLE

September 17-19, 2019
Sales leaders are facing extraordinary changes in customer expectations, technology and the talent needed to drive results. At Gartner CSO & Sales Leader Conference, B2B sales leaders focused on sales operations and enablement will learn from the latest research covering sales talent, customer b...

 

Webinars

SEP 24, 2019 | 1:00 PM TO 2:00 PM
DRIVING REVENUE GROWTH BY ADOPTING AN ACCOUNT BASED STRATEGY
The account based go to market is becoming the most successful strategy for many high growth organizations today, but adopting continues to be a challenge.
SEP 25, 2019 | 04:00 PM
HOW TO TAKE YOUR ABM CAREER STRATOSPHERIC - ASK THE EXPERTS
With ABM rapidly growing in importance, the value of being of ABMer has never been higher, as has your potential. So how do you prove your worth as an ABM practitioner? How do you justify its importance to your stakeholders, and show them why you're the right person to deliver success ...
SEP 25, 2019 | 4pm
HOW TO TAKE YOUR ABM CAREER STRATOSPHERIC – ASK THE EXPERTS
With ABM rapidly growing in importance, the value of being of an ABMer has never been higher.
So how do you prove your worth as an ABM practitioner?
How do you justify its importance to your stakeholders, and show them why you’re the right person to deliver success from...
SEP 25, 2019 | 11:00 am - 12:00 pm
HOW TO TAKE YOUR ABM CAREER STRATOSPHERIC: ASK THE EXPERTS
With ABM rapidly growing in importance, the value of being an ABM-er has never been higher, as has your potential. So how do you prove your worth as an ABM practitioner? How do you justify its importance to your stakeholders, and show them why you’re the right person to deliver succe...
OCT 01, 2019 | 12:30 PM - 2:45 PM
ABM BY THE NUMBERS METRICS THAT MATTER
Account-Based Marketing (ABM) is all about quality, not quantity. While it’s easy to be dazzled (or dizzied) by the sheer amount of data at your fingertips, that data isn’t useful if you can’t draw conclusions and make smart recommendations for future actions.
OCT 03, 2019 | 11:00 AM
5 POWERFUL PERSONALIZATION PLAYS FOR DRUPAL
We'll discuss:
- Courting Current Customers - Why treat familiar customers like strangers? Instead, personalize to help empower and educate.
- Welcome Mat vs Welcome Back - Do you introduce yourself twice after seeing a familiar face? Your website shouldn't be tone-de...

UL 508 STANDARD TRANSITION TO IEC-BASED UL STANDARDS
Sponsored
Starting January 26, 2017, UL 60947 will be replacing the current requirements in UL 508 for several types of industrial control equipment. Transitioning files now can help set you up for success. Listen to a UL expert cover the current and future state as well as the overall implementatio...
LOCALIZED CONTENT ROUND UP
Sponsored
About the articles in the round up: 1. When Do Businesses Need to Localize Their Content? In this age of personalization, consumers want content that speaks to their unique needs. Discover how international brands are realizing localization is the best way to give it to them. 2. 5 Brands ...
SEASONAL CONTENT ROUND UP
Sponsored
About the articles in the round up: 1. Why Pre-Planning and Timing is Critical for Seasonal Content Evergreen content isn’t the only option for your digital content strategy. Discover why seasonal content can boost your social media presence and check out this handy shortlist of special d...
PPG INDUSTRIES STRATEGIC BUSINESS REVIEW UPDATE
Sponsored
An additional operational and growth investment review of the U.S. and Canada architectural coatings business was completed by globally-recognized independent consulting firm. Comprehensive internal operational assessment identifies further opportunities to improve profitability of the ove...
TOP 5 WAYS YOUR NETWORK CAN GIVE YOUR BUSINESS A COMPETITIVE EDGE
Sponsored
Seventy percent of today's Midsize businesses are investing in technology to customize the user experience, improve customer satisfaction, build loyalty, and gain a competitive advantage. But the ability to deliver amazing user experiences is dependent on high-performance, reliable connect...
REDUCING OPERATIONAL COSTS WITH A CLOUD-MANAGED NETWORK
Sponsored
Saving time and keeping costs down for your IT team is key if you’re expanding a network to support new initiatives, navigating through growing security challenges, or planning a refresh of older technology. Join Roderick Dixon, Aruba’s Solutions Marketing Manager to learn how Aruba delive...

RESOURCES

Most marketers will say that the “prime directive” of marketing is to drive revenue growth. But in reality, revenue growth is a by-product of creating value for customers and providing gre...

Owning a business requires a great deal of dedication, time and research. You are constantly moving forward, looking for ways to improve your product or service, your work environment, marketing metho...

If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of Sterling Cooper Draper...

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Ma...

Account-based marketing is, in many ways, the exact opposite of the traditional demand generation approach. Rather than reaching broadly across a large number of organizations, companies that employ a...

Traditional lead generation, in which marketers capture as many leads as possible, and then qualify them later in the funnel, is an incredibly powerful technique. But as many as 79% of marketing leads...

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key grou...

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you. Account-bas...

Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog ...