NEWS

   

EVENTS

Conferences

MARKETING NATION CONFERENCE

MARKETING NATION CONFERENCE

October 21-24, 2019
The Marketing Nation Summit brings together the best and brightest in the digital transformation of marketing, advertising, IT, services, and beyond. Past attendees heard from amazing people like Hillary Clinton, Will Smith, Arianna Huffington, and others! Accelerate your Marketo learning and build ...

Content Jam

CONTENT JAM

October 28-29, 2019
You will get actionable advice from the leading minds in content marketing and you’ll meet hundreds of marketers and business owners that have the same questions you do. Share ideas and learn from your new professional soulmates. Like your old summer camps, the connections you make at Content ...

ABM sales and marketing alignment

ABM SALES AND MARKETING ALIGNMENT

November 04-04, 2019
High levels of effective collaboration and cooperation between sales and marketing are critial for your account-based marketing programmes to succeed. And it's not just about your ABM. According to IDC, more than 10% of business revenue is lost due to poor sales and marketing alignment. This mas...

ABM Conference 2019

ABM CONFERENCE 2019

November 04-05, 2019
ABM is still the hottest topic in B2B so we'll be bringing it back with more leading industry experts delivering inspirational sessions across 4 engaging and thought-provoking streams. You'll learn from marketing peers who've already been there and done it. Their successes and failures f...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams th...

MarketingProfs B2B Marketing Forum 2019

MARKETINGPROFS B2B MARKETING FORUM 2019

October 16-18, 2019
MarketingProfs B2B Forum is more than just a quirky (not-so-little) conference. It’s the place where leaders, innovators, and people who make things happen to gather to learn about the latest in B2B marketing and share the secrets to success. (Plus belly laughs, creative networking, shenanigan...

Driving the Future of Sales Enablement

DRIVING THE FUTURE OF SALES ENABLEMENT

October 16-18, 2019
In this session you will be taken on a journey that includes the sharing of strategies and tactics that were used to establish critical relationships resulting in new levels of executive collaboration and engagement that transformed one Sales Enablement organization from a relatively unknown entity ...

ITSMA Account-Based Marketing Workshop

ITSMA ACCOUNT-BASED MARKETING WORKSHOP

October 16-17, 2019
You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team expanding your capabilities fast enough to take full advantage of the different approaches to ABM? Succeeding with ABM requires a complex blend of leadership, business acumen, and a range of specific...

 

Webinars

OCT 23, 2019 | 01:00 PM
THE DEMAND GENERATION - ACCOUNT BASED MARKETING WORKSHOP
According to 2018 research, nearly 60 percent of marketer’s state that one of their biggest challenges is “getting targeted prospects to engage.” This same number was reported in 2017, indicating that the struggle is consistent. Today’s B2B buyer is sophisticated an...
OCT 24, 2019 | 10am
HOW TO ORCHESTRATE ABM WITH AUTOMATED MULTI-CHANNEL PLAYS
What if you could easily see all your account data from disparate systems together in one place, then use that data to target specific people and accounts throughout the account journey? Sound too good to be true? The next generation of Sales and Marketing technology is here! Now, leads an...
OCT 24, 2019 | 2:00 PM
GET AHEAD: TOP TIPS FOR SUCCESSFUL DEMAND GENERATION
In order to stay ahead of the competition and meet revenue goals, successful demand generation marketers are always testing new channels and trying new approaches to establish relationships with their buyers. Often times, however, broken or flawed internal processes can be overlooked due t...
OCT 29, 2019 | 11:00 am
HOW TO DELIVER PERSONALIZED CONTENT EXPERIENCES
In the era of non-stop digital spam, the most effective marketing delivers a more personalized experience. Join ON24 and Chief Marketer for, “How to Deliver Personalized Content Experiences” and learn how to engage your prospects in a more targeted, personal way.
OCT 30, 2019 | 2 PM
TARGETING AND ENGAGING UNTAPPED DEMAND IN KEY ACCOUNTS: 3 DATA-DRIVEN APPROACHES TO ACCOUNT BASED MARKETING.
A critical component of a winning Account Based Marketing (ABM) strategy one that expands wallet share in key accounts and captures revenue from new targets is tight collaboration between Sales and Marketing. The challenge that most teams face though is: you know there’s potential bu...
OCT 30, 2019 | 11:00 am - 12:00 pm
FOUR PRINCIPLES TO GUIDE YOUR 2020 MARKETING PLANS: HIGHLIGHTS FROM ITSMA’S 2019 HOW EXECUTIVES ENGAGE STUDY
ITSMA’s 2019 How Executives Engage study (our 21st annual) includes survey data from more than 400 senior executives who have recently purchased high-consideration services and solutions in North America and Europe. The research reveals executives’ priorities when engaging with...

UL 508 STANDARD TRANSITION TO IEC-BASED UL STANDARDS
Sponsored
Starting January 26, 2017, UL 60947 will be replacing the current requirements in UL 508 for several types of industrial control equipment. Transitioning files now can help set you up for success. Listen to a UL expert cover the current and future state as well as the overall implementatio...
LOCALIZED CONTENT ROUND UP
Sponsored
About the articles in the round up: 1. When Do Businesses Need to Localize Their Content? In this age of personalization, consumers want content that speaks to their unique needs. Discover how international brands are realizing localization is the best way to give it to them. 2. 5 Brands ...
SEASONAL CONTENT ROUND UP
Sponsored
About the articles in the round up: 1. Why Pre-Planning and Timing is Critical for Seasonal Content Evergreen content isn’t the only option for your digital content strategy. Discover why seasonal content can boost your social media presence and check out this handy shortlist of special d...
PPG INDUSTRIES STRATEGIC BUSINESS REVIEW UPDATE
Sponsored
An additional operational and growth investment review of the U.S. and Canada architectural coatings business was completed by globally-recognized independent consulting firm. Comprehensive internal operational assessment identifies further opportunities to improve profitability of the ove...
TOP 5 WAYS YOUR NETWORK CAN GIVE YOUR BUSINESS A COMPETITIVE EDGE
Sponsored
Seventy percent of today's Midsize businesses are investing in technology to customize the user experience, improve customer satisfaction, build loyalty, and gain a competitive advantage. But the ability to deliver amazing user experiences is dependent on high-performance, reliable connect...
REDUCING OPERATIONAL COSTS WITH A CLOUD-MANAGED NETWORK
Sponsored
Saving time and keeping costs down for your IT team is key if you’re expanding a network to support new initiatives, navigating through growing security challenges, or planning a refresh of older technology. Join Roderick Dixon, Aruba’s Solutions Marketing Manager to learn how Aruba delive...

RESOURCES

Most marketers will say that the “prime directive” of marketing is to drive revenue growth. But in reality, revenue growth is a by-product of creating value for customers and providing gre...

Owning a business requires a great deal of dedication, time and research. You are constantly moving forward, looking for ways to improve your product or service, your work environment, marketing metho...

If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of Sterling Cooper Draper...

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Ma...

Account-based marketing is, in many ways, the exact opposite of the traditional demand generation approach. Rather than reaching broadly across a large number of organizations, companies that employ a...

Traditional lead generation, in which marketers capture as many leads as possible, and then qualify them later in the funnel, is an incredibly powerful technique. But as many as 79% of marketing leads...

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key grou...

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you. Account-bas...

Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog ...