NEWS

   

EVENTS

Conferences

MarketingProfs B2B Marketing Forum 2019

MARKETINGPROFS B2B MARKETING FORUM 2019

October 16-18, 2019
MarketingProfs B2B Forum is more than just a quirky (not-so-little) conference. It’s the place where leaders, innovators, and people who make things happen to gather to learn about the latest in B2B marketing and share the secrets to success. (Plus belly laughs, creative networking, shenanigan...

Driving the Future of Sales Enablement

DRIVING THE FUTURE OF SALES ENABLEMENT

October 16-18, 2019
In this session you will be taken on a journey that includes the sharing of strategies and tactics that were used to establish critical relationships resulting in new levels of executive collaboration and engagement that transformed one Sales Enablement organization from a relatively unknown entity ...

Brand Marketing Summit

BRAND MARKETING SUMMIT

October 21-22, 2019
Marketing is Dead, Engagement is Alive. As marketers, we must deliver impactful interactions that deliver a clear brand purpose and narrative - be a part of the evolving conversation at next year’s Brand Marketing Summit NYC. 500+ attendees across marketing, digital and social media will join ...

The Power of Community and Networking in Business

THE POWER OF COMMUNITY AND NETWORKING IN BUSINESS

October 22-22, 2019
As a business owner it's essential to expand your network. People buy from People they know, like and trust. Your Network is your Net worth. Come to our 7th conference to hear speakers give great tips on how to network, the power of building a community of like minded people around you, and lear...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams th...

Marketing Procurement Day

MARKETING PROCUREMENT DAY

October 16-16, 2019
"The committee meetings provide an excellent resource to discuss industry topics with my counterparts at other companies. I have taken many things away from the committee meetings via the presenters and following discussions with other attendees: ideas on how to further evolve my digital tech s...

AdExchanger

ADEXCHANGER'S PROGRAMMATIC I/O

October 15-16, 2019
Adexchanger’s programmatic i/o – still the original and world’s largest conference dedicated to educating marketers, publishers, agencies and technologies on the latest in programmatic media management will host more than 1,500 attendees in a new venue designed to maximize the insi...

Marketing Vision 2019 – ITSMA’s Annual Conference

MARKETING VISION 2019 – ITSMA’S ANNUAL CONFERENCE

October 14-16, 2019
Marketing Vision is the one industry event focused exclusively on marketing excellence and leadership for B2B services and solutions in the connected economy–and this year we’re celebrating the 25th anniversary of our event!  Our 2019 program promises to provide insight and best pra...

 

Webinars

OCT 21, 2019 | 4:00pm
THE KEY TO DRIVING REVENUE AND GROWTH--AUTOMATED INCENTIVE COMPENSATION
Inconsistencies in sales compensation planning not only creates errors, over/under payments and inaccuracies but also demotivates sales reps and creates a lack of trust within your organization.  Companies can move the needle, align their sales and finance teams, and create a win-win ...
OCT 23, 2019 | 01:00 PM
THE DEMAND GENERATION - ACCOUNT BASED MARKETING WORKSHOP
According to 2018 research, nearly 60 percent of marketer’s state that one of their biggest challenges is “getting targeted prospects to engage.” This same number was reported in 2017, indicating that the struggle is consistent. Today’s B2B buyer is sophisticated an...
OCT 24, 2019 | 10am
HOW TO ORCHESTRATE ABM WITH AUTOMATED MULTI-CHANNEL PLAYS
What if you could easily see all your account data from disparate systems together in one place, then use that data to target specific people and accounts throughout the account journey? Sound too good to be true? The next generation of Sales and Marketing technology is here! Now, leads an...
OCT 29, 2019 | 11:00 am
HOW TO DELIVER PERSONALIZED CONTENT EXPERIENCES
In the era of non-stop digital spam, the most effective marketing delivers a more personalized experience. Join ON24 and Chief Marketer for, “How to Deliver Personalized Content Experiences” and learn how to engage your prospects in a more targeted, personal way.
OCT 30, 2019 | 2 PM
TARGETING AND ENGAGING UNTAPPED DEMAND IN KEY ACCOUNTS: 3 DATA-DRIVEN APPROACHES TO ACCOUNT BASED MARKETING.
A critical component of a winning Account Based Marketing (ABM) strategy one that expands wallet share in key accounts and captures revenue from new targets is tight collaboration between Sales and Marketing. The challenge that most teams face though is: you know there’s potential bu...
OCT 30, 2019 | 11:00 am - 12:00 pm
FOUR PRINCIPLES TO GUIDE YOUR 2020 MARKETING PLANS: HIGHLIGHTS FROM ITSMA’S 2019 HOW EXECUTIVES ENGAGE STUDY
ITSMA’s 2019 How Executives Engage study (our 21st annual) includes survey data from more than 400 senior executives who have recently purchased high-consideration services and solutions in North America and Europe. The research reveals executives’ priorities when engaging with...

UL 508 STANDARD TRANSITION TO IEC-BASED UL STANDARDS
Sponsored
Starting January 26, 2017, UL 60947 will be replacing the current requirements in UL 508 for several types of industrial control equipment. Transitioning files now can help set you up for success. Listen to a UL expert cover the current and future state as well as the overall implementatio...
LOCALIZED CONTENT ROUND UP
Sponsored
About the articles in the round up: 1. When Do Businesses Need to Localize Their Content? In this age of personalization, consumers want content that speaks to their unique needs. Discover how international brands are realizing localization is the best way to give it to them. 2. 5 Brands ...
SEASONAL CONTENT ROUND UP
Sponsored
About the articles in the round up: 1. Why Pre-Planning and Timing is Critical for Seasonal Content Evergreen content isn’t the only option for your digital content strategy. Discover why seasonal content can boost your social media presence and check out this handy shortlist of special d...
PPG INDUSTRIES STRATEGIC BUSINESS REVIEW UPDATE
Sponsored
An additional operational and growth investment review of the U.S. and Canada architectural coatings business was completed by globally-recognized independent consulting firm. Comprehensive internal operational assessment identifies further opportunities to improve profitability of the ove...
TOP 5 WAYS YOUR NETWORK CAN GIVE YOUR BUSINESS A COMPETITIVE EDGE
Sponsored
Seventy percent of today's Midsize businesses are investing in technology to customize the user experience, improve customer satisfaction, build loyalty, and gain a competitive advantage. But the ability to deliver amazing user experiences is dependent on high-performance, reliable connect...
REDUCING OPERATIONAL COSTS WITH A CLOUD-MANAGED NETWORK
Sponsored
Saving time and keeping costs down for your IT team is key if you’re expanding a network to support new initiatives, navigating through growing security challenges, or planning a refresh of older technology. Join Roderick Dixon, Aruba’s Solutions Marketing Manager to learn how Aruba delive...

RESOURCES

Most marketers will say that the “prime directive” of marketing is to drive revenue growth. But in reality, revenue growth is a by-product of creating value for customers and providing gre...

Owning a business requires a great deal of dedication, time and research. You are constantly moving forward, looking for ways to improve your product or service, your work environment, marketing metho...

If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of Sterling Cooper Draper...

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Ma...

Account-based marketing is, in many ways, the exact opposite of the traditional demand generation approach. Rather than reaching broadly across a large number of organizations, companies that employ a...

Traditional lead generation, in which marketers capture as many leads as possible, and then qualify them later in the funnel, is an incredibly powerful technique. But as many as 79% of marketing leads...

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key grou...

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you. Account-bas...

Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog ...