• NEWS

    NEWS

    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

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  • EVENTS

    EVENTS

    CONFERENCES, TRADE SHOWS, LIVE WEBCASTS, NEW LAUNCHES, SEMINARS AND TRAINING EVENTS

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  • COMPANIES

    COMPANIES

    PARTNERS, SOLUTIONS & SERVICE PROVIDERS, SUPPLIERS AND INDUSTRY ORGANIZATIONS

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  • RESOURCES

    RESOURCES

    WHITEPAPERS, MARKET REPORTS, RESEARCH, ON-DEMAND WEBINARS, VIDEOS AND INFOGRAPHICS

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NEWS

   

EVENTS

Conferences

EMAIL MARKETING CONFERENCE

EMAIL MARKETING CONFERENCE

January 05-05, 2019
We’ve created four tracks so that every role on the marketing team can benefit from Mailcon, from your marketing email content manager to your data scientist. Each person can choose which track to attend based on the speaker and the topic that most interests them.

Leading the Marketing Planning Initiative

LEADING THE MARKETING PLANNING INITIATIVE

January 31-01, 2019
A great marketing planning process can make the difference in whether an organization maximizes its opportunities for success or just treads water. Game-changing new strategies can result from a marketing plan it’s a very powerful tool but all too often, it is a tool that is either underutiliz...

Integrated Marketing

INTEGRATED MARKETING

February 13-13, 2019
"The committee meetings provide an excellent resource to discuss industry topics with my counterparts at other companies. I have taken many things away from the committee meetings via the presenters and following discussions with other attendees: ideas on how to further evolve my digital tech s...

 B2B Committee Sales and Marketing Alignment

B2B COMMITTEE SALES AND MARKETING ALIGNMENT

February 26-26, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams th...

INNOVATION AND GROWTH STARTS HERE

INNOVATION AND GROWTH STARTS HERE

December 11-13, 2018
Learn real-world strategies and tactics for supercharging your growth, straight from industry leaders who’ve moved the growth needle at big brands like Google, Microsoft, Facebook, IBM, Reddit, Linkedin, and Slack. High-Powered Networking Get on a first-name basis with Fortune 500 leaders, ser...

BRAND SUMMIT

BRAND SUMMIT

December 10-12, 2018
The digital media ecosystem has its problems, and it’s been a year when brands have decided to take matters into their own hands. From figuring out what to do themselves to what should be left to partners, to taking a harder look at their media spend and demanding better metrics from platforms...

B2B Committee and After Hours Networking Reception

B2B COMMITTEE AND AFTER HOURS NETWORKING RECEPTION

December 04-04, 2018
The team that runs LinkedIn’s B2B Marketing Trends Series will share their thoughts and contrarian takes on what ideas worked in 2018 and what ideas will shape the future of B2B marketing in 2019 and beyond. Join us for the B2B Committee's first-ever After Hours reception. To kick off the ...

 

Webinars

DEC 19, 2018 | 3:00 PM
THE TRENDS SHAPING B2B MARKETING IN 2019 (B2B WEBINAR SERIES)
From digital transformation to customer journey and everything in between, B2B marketing has come a long way over the past few years. Stefan Tornquist, VP, Research reveals the most important developments, trends, and innovations in B2B marketing that you need to know about in the coming y...
JAN 09, 2019 | 3:00pm
B2B WEBINAR SERIES
There are many powerful tech tools at B2B marketers' disposal, but success is less about these vehicles and more about the message that's delivered. While there are many rational elements involved in a business relationship, "feelings" ultimately drive B2B decisions. To b...
JAN 09, 2019 | 3:00 PM
OPTIMIZING FIRST-PARTY DATA FOR YOUR B2B MARKETING CAMPAIGN
Optimizing First-Party Data for Your B2B Marketing Campaigns  The data from your customer relationship management (CRM) system is only as good as the data it contains. Poor data quality is one of the biggest challenges that CRM system users face today. It can be a major risk to the su...
JAN 16, 2019 | 11:00 AM
B2B MARKETING AND SALES
As B2B marketers increasingly lead the entire buying experience, they must establish a foundation of insights and pivot from campaign to engagement design that encompasses both digital and human interactions. In 2019, we predict that vendors' response to this need will accelerate as th...
JAN 16, 2019 | 1:00 PM
5 WAYS MARKETERS WILL ADAPT TO CONSUMER POWER IN 2019
Marketers have had to adapt to increasingly demanding and powerful consumers for most of the last decade. But this trend is only accelerating. To respond to rising consumer expectations, Forrester predicts that 2019 will be the year that marketers: Develop a stronger value proposition for ...
JAN 17, 2019 | 1:00 pm
CPL BEST PRACTICES FOR LEAD GENERATION
How do you spend your B2B media dollars effectively? This webinar will provide you with proven strategies to evaluate media opportunities. You will also get a glimpse into the future of B2B media buying: high-velocity lookalike campaigns for account-based marketing initiatives you can pilo...

ACCOUNT-BASED MARKETING: LESSONS IN SCALABILITY AND IMPACT FROM TWO CLIENT JOURNEYS
How do you scale account-based marketing (ABM)? That’s a critical question for many companies right now. Two SiriusDecisions clients, Medidata and Demandbase, are really getting it right with their efforts and we invite you to learn from them and see how to enhance your company&rsquo...
ABM AND CUSTOMER EXPERIENCE PROGRAMS OF THE YEAR
There is so much talk of customer experience and account-based marketing, it can be hard to see what’s really working. Winning customer experience programs show how the right elements combine to deliver business impact and create advocates. The best account-based marketing programs s...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytic...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to d...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing ...
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies. Hosted by ...

RESOURCES

Most marketers will say that the “prime directive” of marketing is to drive revenue growth. But in reality, revenue growth is a by-product of creating value for customers and providing gre...

Owning a business requires a great deal of dedication, time and research. You are constantly moving forward, looking for ways to improve your product or service, your work environment, marketing metho...

If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of Sterling Cooper Draper...

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Ma...

Account-based marketing is, in many ways, the exact opposite of the traditional demand generation approach. Rather than reaching broadly across a large number of organizations, companies that employ a...

Traditional lead generation, in which marketers capture as many leads as possible, and then qualify them later in the funnel, is an incredibly powerful technique. But as many as 79% of marketing leads...

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key grou...

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you. Account-bas...

Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog ...