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    NEWS

    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

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    EVENTS

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    COMPANIES

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  • RESOURCES

    RESOURCES

    WHITEPAPERS, MARKET REPORTS, RESEARCH, ON-DEMAND WEBINARS, VIDEOS AND INFOGRAPHICS

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NEWS

   

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  • Experian Launches Experian Marketing Engine at the Cannes Lions

    Experian is redefining the automotive marketing space with the launch of Experian Marketing Engine at the Cannes Lions 2018 International Festival of Creativity. Designed specifically for the automoti...


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    https://www.martechadvisor.com/news/marketing-analytics/experian-launches-experian-marketing-engine-at-the-cannes-lions/2356
  • 8 Reasons You Should be Improving Your Bing SEO

    Yes, Bing SEO. Though most think immediately of Google in terms of SEO, those who don’t consider Bing are missing out on a valuable opportunity to rank higher and gain more traffic. Below, I&rsq...


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    https://www.business2community.com/seo/8-reasons-you-should-be-improving-your-bing-seo-020835192357
  • ExpertFile Wins “Best Content Marketing Solution” Award at 2018 SIIA CODiE Awards

    ExpertFile announced that it has been named “Best Content Marketing Solution” by the Software and Industry Information Association (SIIA) in the Business Technology category of the SIIA CO...


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    https://martechseries.com/content-marketing/content-marketing-content-marketing/expertfile-wins-best-content-marketing-solution-award-2018-siia-codie-awards/2355
  • How to solve the problems of email marketing

    E-marketing is the best online tool for long-term customer relations. It is used to introduce users to the brand, remove fears and mistrust, and carry them through the funnel of sales. For businesses,...


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    https://www.warrington-worldwide.co.uk/2018/06/20/how-to-solve-the-problems-of-email-marketing/2352
  • Will Growing Income Disparity Force CEOs to Re-Brand?

    It is an event that has been dreaded by corporate executives for years. The pay ratio disclosure rule in the Dodd-Frank law is now being fully implemented, effective May 2018. While Congress has chipp...


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    https://www.business2community.com/trends-news/will-growing-income-disparity-force-ceos-to-re-brand-020773042353
  • Leanplum Acquires Conversational Marketing Company Connecto

    Leanplum, the mobile engagement company, today announced the acquisition of Connecto, a provider of AI-powered conversational marketing. With this acquisition, Leanplum is taking the next step forward...


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    https://www.martechadvisor.com/news/ux-and-cro/leanplum-acquires-conversational-marketing-company-connecto/2354
  • Yieldify Team Up with dotmailer to Enhance Customer Journeys for E-Commerce Brands

    Yieldify, the customer journey optimization (CJO) company, today announced a global partnership with dotmailer, a marketing automation platform with omnichannel capabilities, to enable highly-personal...


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    https://www.martechadvisor.com/news/marketing-analytics/yieldify-team-up-with-dotmailer-to-enhance-customer-journeys-for-ecommerce-brands/2349
  • B2B marketers must prove contribution to revenue

    Digital marketing budgets continue to grow, and the expectation for revenue driven by these budgets increases as well. Business-to-business (B2B) marketers should demonstrate a direct impact on the bo...


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    https://marketingland.com/b2b-marketers-must-prove-contribution-to-revenue-2419642350
  • Pinterest Develops Marketing Partners with Creative Specialty

    Pinterest announced a new kind of Pinterest Marketing Partner that will make it easier and more efficient for brands to create great Pins. Now, these Creative PMPs can enable businesses to scale how t...


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    https://www.martechadvisor.com/news/interactive-marketing/pinterest-develops-marketing-partners-with-creative-specialty/2346

EVENTS

Conferences

Email Insider Summit: Europe

EMAIL INSIDER SUMMIT: EUROPE

June 24-27, 2018
Consumers are immersed and seasoned in digital now, but they challenge marketers with high expectations and short attention spans. The tools to meet this challenging opportunity are assembling to serve deeply personalized experiences. But it isn’t all about the robots. It takes truly customer-...

Rocks Digital Marketing Conference

ROCKS DIGITAL MARKETING CONFERENCE

June 29-30, 2018
This is your invitation to Texas’ annual celebration of Local Search and Social Media Day. The 2018 Rocks Digital Marketing Conference features 25+ speakers and sessions. You’ll get to mingle with the greats, learn from the brightest, and party like it’s 1999. Our expert lineup of ...

B2B Marketing Ignite conference London

B2B MARKETING IGNITE CONFERENCE LONDON

July 10-10, 2018
B2B Summit became B2B Marketing Ignite: the biggest, boldest and most inspiring event ever staged in B2B. In one trailblazing day, Ignite 2017 championed marketing innovation , held up a torch for the best in our business and inspired every B2B marketer who attended.

The World

THE WORLD'S BIGGEST B2B GROWTH MARKETING EVENT

July 10-10, 2018
What happens when you combine 1000 fired-up B2B marketers with a melting pot of engaging speakers and content streams? An explosion of ideas and conversations is what. In one trailblazing day, B2B Marketing Ignite 2018 will champion marketing innovation and business growth. It will hold up a torch f...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams th...

Social Media Day Halifax 2018

SOCIAL MEDIA DAY HALIFAX 2018

June 22-22, 2018
Entrepreneurs, business owners, and professionals working in social media roles for companies and organizations. Our sessions and workshops are for anyone and everyone (yes, you!) who wants and needs to improve their social media communications and marketing.

2018 MnSearch Summit

2018 MNSEARCH SUMMIT

June 22-22, 2018
This is the perfect event for marketers no matter if you’re in-house, in an agency or in business for yourself. It doesn’t matter if you’re a digital marketing newbie or seasoned ninja, the MnSearch Summit can provide you with just about as many insights as Minnesota has Lakes. Top...

DigiMarCon Midwest 2018

DIGIMARCON MIDWEST 2018

June 20-21, 2018
DigiMarCon Midwest 2018 Digital Marketing Conference takes place June 20th to 21st, 2018 at the luxurious Hyatt Regency McCormick Place in Chicago, Illinois. It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead ge...

 

Webinars

JUN 27, 2018 | 1:00 pm
THE COMING WAVE OF MARTECH CONSOLIDATION
What’s the secret sauce for a stellar marketing tech stack? Ask a marketing leader! CMOs are consolidating their martech stacks and seeing considerable benefits when it comes to enhancing their ABM strategy. Don’t get left behind… see what gains you can achieve when...
JUN 27, 2018 | 2.30 PM
MRP AND GUEST FORRESTER DISCUSS QUALITIES OF ABM LEADERS
Join our guest Steve Casey, Principal Analyst for B2B marketing at Forrester, and Jim Regan, CMO, and Co-Founder at MRP, to learn why artificial intelligence and machine learning are crucial to future proofing your account based marketing strategy. ABM and AI are converging and delivering ...
JUN 27, 2018 | 2.00PM
GOOGLE ON WEBSITE SECURITY AND MANUAL ACTIONS
Eric Kuan, Webmaster Relations Specialist for Google, will cover two hot topics for SEOs: website security and manual actions. Find out what Google is seeing in hacking trends, what HTTPS does (and doesn’t do), and how to best address a hacked site. Then, he’ll discuss manual a...
JUN 28, 2018 | 2.00PM
ACCOUNT-BASED MARKETING: FROM NICE IDEA TO MUST-HAVE
With the recent publication of The Forrester New Wave™: ABM Platforms, Q2 2018, Account-Based Marketing has reached another milestone on the journey from business process to technology category. B2B marketers now view ABM as more than a buzzword; it has become a core component of the...
JUN 28, 2018 | 1.00 PM
UNDERSTANDING FLUCTUATIONS IN SEO METRICS
Are you seeing your SEO Metrics fluctuate and can't understand why? In this webinar, you'll learn what fluctuations are commonly seen in SEO metrics. When are they a sign of growth? When are they harmful? And what to do when they're spotted. We'll also take a deeper dive in...
JUL 13, 2018 | 11.30
CONTENT MARKETING: EFFECTIVE STRATEGIES FOR REVENUE-GENERATING CONTENT
Is content marketing making your head spin? We get it. Now that it's gone mainstream, there are opportunities around every corner and even the savviest, fastest marketer is trying to keep pace. We're here to save your sanity (and your neck) along the way! Join us for our Content Ma...

ACCOUNT-BASED MARKETING: LESSONS IN SCALABILITY AND IMPACT FROM TWO CLIENT JOURNEYS
How do you scale account-based marketing (ABM)? That’s a critical question for many companies right now. Two SiriusDecisions clients, Medidata and Demandbase, are really getting it right with their efforts and we invite you to learn from them and see how to enhance your company&rsquo...
ABM AND CUSTOMER EXPERIENCE PROGRAMS OF THE YEAR
There is so much talk of customer experience and account-based marketing, it can be hard to see what’s really working. Winning customer experience programs show how the right elements combine to deliver business impact and create advocates. The best account-based marketing programs s...
JUMPSTART ACCOUNT-BASED MARKETING WITH PREDICTIVE & OUTBOUND DEMAND GENERATION
Account-based marketing (ABM) is undoubtedly one of the hottest topics in B2B marketing today. And as numerous articles, ebooks and blog posts have shown, ABM success is significantly amplified when applying predictive data to outbound demand generation efforts. Without predictive analytic...
PREDICTIVE-POWERED ACCOUNT BASED MARKETING
B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales which sells to accounts not leads , a demand for higher ROI which can be achieved through better targeting and a desire to d...
THE ACCOUNT BASED MARKETING GAME PLAN: DRIVE REVENUE FROM YOUR DREAM PROSPECTS
Account Based Marketing is the new "talk of the town" in sales and marketing. Here is the idea: How can sales and marketing collaborate to drive business at a very specific set of accounts? The concept is simple, now you need to execute. In this webinar, join sales and marketing ...
DEMAND GEN REPORT INTRODUCES THE B2B CAMPAIGN OPTIMIZATION WEBINAR SERIES
Demand Gen Report will host its inaugural week-long B2B Campaign Optimization Series April 11-15. This new addition to Demand Gen Report’s annual webinar series will feature a breadth of expert advice from top B2B industry professionals on campaign optimization strategies. Hosted by ...

RESOURCES

With Q4 in full swing, it’s time to look forward and prepare for the New Year. If your company is like most, you’ll likely perform the annual review of your sales compensation plan and mak...

If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of Sterling Cooper Draper...

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Ma...

Account-based marketing is, in many ways, the exact opposite of the traditional demand generation approach. Rather than reaching broadly across a large number of organizations, companies that employ a...

Traditional lead generation, in which marketers capture as many leads as possible, and then qualify them later in the funnel, is an incredibly powerful technique. But as many as 79% of marketing leads...

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key grou...

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you. Account-bas...

Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog ...

As a B2B marketer, you’re always looking for ways to more effectively reach your goals and support sales by bringing in qualified leads and generating demand for your company’s products an...