Account Based Data
Acquia | December 28, 2022
Customer data platforms (CDPs) can manage data from online and offline interactions, web and mobile devices, and third-party data providers. Data integration, enrichment, management, and analytics help businesses create targeted marketing campaigns, personalize customer interactions, and optimize the customer journey.
CDPs are used by marketing, customer experience, data scientists, and analysts and are often integrated with CRM systems. They're popular with businesses looki...
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