Optimove adds an intelligent agent for self-optimizing marketing campaigns

Micro-segmenting marketing platform Optimove is the latest marketing tool to add an intelligent assistant. The Israeli company, founded in 2009 and headquartered in New York City, has launched Optibot, which it describes as “the marketing industry’s first CRM [customer relationship management] optimization bot.” More specifically, it is an intelligent assistant that suggests best practices or possible one-click actions, and fine-tunes testing campaigns that try out and iterate many variations across micro-segments. The company’s Customer Marketing Cloud is designed to create micro-segments of customers and potential customers and then message to them in multiple channels, including websites, SMS, email, Facebook Custom Audiences, Google’s DoubleClick ad network, push notifications, and in-app messaging. It sends more than four billion personalized messages annually to nearly a billion customers, for such clients as 1-800-Flowers, Zynga, and Lucky Vitamin.