NOVA Improves Ad Targeting With New Media Campaign Solution

NOVA Entertainment has unveiled what it claims to be a first-to-market addressable media solution which will deliver laser consumer targeting at scale and data-driven campaigns for its clients. Available to clients from January next year, NOVA Unite will provide them with the ability to utilise the radio network’s first-party data, coupled with the known data of highly qualified audience segments powered by Signal’s people-based marketing platform. The segments are based on key demographic, lifestyle and purchase-based data. Peter Charlton, NOVA Entertainment’s group sales director, said NOVA Unite will allow the network to address customers holistically across any device and marketing channel. We can now deliver media campaigns giving our clients the ability to target real people, providing them with insight into who they are targeting,” he said. “This new partnership enables digital advertisers and media buyers access to rich, known shopper audiences that are exclusively available through AmplifyIQ, a solution from Signal. “Our clients will be able to leverage over 150 pre-built customer segments, comprising of over seven million active customers, over 10 million weekly shopper transactions with coverage across 65 per cent of Australian households.”