Marketo Drives Account-Based Marketing Adoption With Customer Momentum and Technology Innovation

Marketo, Inc., the leading provider of marketing software and solutions, announced that it has been helping over 50 customers drive greater sales and marketing alignment with Marketo Account-Based Marketing (ABM), since its general availability in September. At the same time, the company unveiled a new suite of features to help teams further target, engage, and measure key accounts, as well as an API partner program that enriches Marketo ABM with account data and predictive scoring. "Marketo has a deep understanding of the challenges marketing and sales teams face when targeting the accounts with the potential to drive the most revenue for their business. That's why we introduced Marketo ABM and the new features announced today," said Matt Zilli, vice president of product and solution marketing, Marketo. "We're pleased to see so many customers adopting Marketo ABM to enable their sales and marketing teams to align efficiently and drive increased revenue."