7 Big Growth Hacks for Lead Gen Success in 2017

The worst thing you could do going into 2017 is to create a budget based on the way you do things today. Oh sure, you’re looking at conversion rates and reallocating what you are spending on the least successful channels to the most successful, but what about the things you haven’t yet tried?Here are 5 growth hacks to try in 2017 that can have a big impact on your lead generation.Growth Hack #1: If you can’t beat If you are like many companies, you’ve seen paid search get more expensive while volume and quality is decreasing. Don’t give up on paid search yet, just think about it differently. Take a look at who owns the top organic spot for your highest quality terms. Chances are it is a third party site like a product listing/review site or a publication or educational site. Reach out to these sites and see if there is a way to be listed on the page that is ranking, either as a banner ad or an in-text link. You might even find that some of those sites have paid search programs of their own (which I like to call paid search inception). Bottom line, you can get more clicks by paying for a listing on the top ranked organic site.Growth Hack #2: Get personal – Website Most likely, you have multiple people in your organization brainstorming how to improve your customer experience. If you’ve got the tools and time, I highly recommend providing a personalized experience on your website. Basically, this is providing a “personalized” experience to a returning website visitor based on what page(s) they visited the last time they were on your site. B2C has been using it for a while to get people to make purchases they’ve been considering. B2B can use it to get the right content in front of a researching prospective buyer so that they raise their hand to become a lead in your system.