IRI Announces Next Generation Purchase-Based Targeting Capabilities With IRI Verified Audiences

IRI®, a global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced the launch of its next generation targeting solution, IRI Verified Audiences™, which uses the industry’s most robust set of frequent shopper program (FSP) loyalty data to enable targeted campaigns based on actual purchase behavior. Purchase-based targeting results in campaigns that achieve a 50 to 100 percent return on advertising spending compared to other targeting methods.